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Top 12 B2B SaaS marketing agencies

8 min read
Aug 17, 2021

Marketing plays a major role in the success of any business. This is particularly important when it comes to SaaS businesses. The rapid growth of digital transformation and remote working has encouraged sellers and customers to adopt SaaS platforms to efficiently manage their businesses. The demand for SaaS platforms is high, but so is its supply. How do you make your product stand out? Effective marketing!  

When you market right, everything else becomes a cakewalk. How, you ask?  A shipping code is easier when customers can easily find you and tell you what they want. Additionally, closing deals is easier if they always think of you in your space.

The thing about marketing is that people oversimplify it. Sure, the significance of the concept can be captured in a pithy statement like, “Great marketing is when more people know about you today than yesterday.” But is it simple to implement that? Not really. As the number of platforms to advertise on increases by the hour, promoting your products to your target audience is a task that requires a lot of careful planning.

And this is why you need to connect with a good B2B marketing agency that will make your SaaS product stand out in the market!

How to choose your marketing agency?

In order to pick the right marketing agency for your SaaS business, you must pre-determine your budget and the services you require. It is also necessary to chalk out the resources you can spare internally for marketing support. Additionally, you must also determine what technologies you can or cannot give up in your tech stack. And of course, the expertise of the agency and its testimonials should be looked at.

Here are the 12 best B2B marketing agencies according to us:

Lunar strategy

Lunar Strategy specializes in developing unique marketing strategies for SaaS businesses. The team at Lunar Strategy are multiple people that have previously worked for Google and another fortune 500 companies. The team has mostly focused on Nordic and European companies and have a strong in-house for paid search, paid social and SEO. Lunar Strategy stands out when it comes to providing high-quality marketing support that is also cost-effective strategies for the long-term

Lunar Strategy Home Page
Lunar Strategy Home Page

Klood

Whether it is low customer retention rates, declining web traffic, high cost per lead or even little to no leads from marketing, Klood is here to help. They generate more leads and improve the conversion rate of your sales with the help of inbound methodologies in digital marketing. Their strategic audits are thorough, and their game plan is detailed and actionable for your business.

Klood Home Page
Klood Home Page

Accelerate agency

Accelerate agency is a growth marketing agency powered by artificial intelligence. They deliver incomparable results when it comes to increasing organic traffic and leads. They do this through the strategic use of link building and large-scale outreach. The services they provide are SaaS Website Migration, Search engine optimization, and content marketing.

Accelerate agency Home Page
Accelerate agency Home Page

Kalungi

If you’re looking for a B2B SaaS marketing team that offers full-service, outsourced to fractional CMOs and would like to pay-for-performance, Kalungi is the one for you. Be it infrastructure, branding, video, design, strategy, automation, content creation or analyst relations, they are great at everything. When you want to set up an in-house marketing team, they would even help you to hire and train it.

Kalungi Home Page
Kalungi Home Page

NoGood

With their experience of over half a century, NoGood is leading in SaaS. e-Commerce, DTC and technological industries. Their motto is that they operate at the intersection of science and style. By experimenting with and optimizing strategies continuously, they have managed to deliver amazing results across key performance indicators for their clients.

NoGood Home Page
NoGood Home Page

Single Grain

Single Grain helps you to increase your revenue through digital marketing. They design highly efficient marketing funnels and pay-per-click campaigns. If you’re not sure what you want exactly and would like someone to take the wheel for you, Single Grain is a great option. Their approach to marketing is holistic, i.e., they integrate search engine optimization, content, and paid social ads, among others.

Single Grain Home Page
Single Grain Home Page

Powered by Search

If you want your most desired keyword moved up to the top position on Google, they’ve got you covered. They can work as an extension to your digital marketing team, and help you buy speed as well as objective insights. Along with search Engine Optimization, the services they offer include Account Based Marketing, Content Marketing, Content Promotion and Outreach, Demand Generation strategy, Paid Advertising.

Powered By Search Home Page
Powered By Search Home Page

Inturact

Inturact aligns your company’s digital marketing with its sales objectives and uses the most suitable technology to expand the reach your product has. They have chalked out an improved version of the inbound process, which strategically markets SaaS products in each stage of a subscription customer’s journey. They focus on innovation and strategy and provide Growth Consulting, Growth Hacking, Inbound Marketing, Product Marketing, Web Design and Development, Data Analysis and Content Marketing services.

Inturact Home Page
Inturact Home Page

Hooklead

If you’re on the verge of giving up on your SaaS start-up, don’t just yet! Hooklead will help you build a solid funnel that has predictable growth. They have a Kickstarter plan that can give you a working marketing funnel that brings a consistent flow of genuine leads and a conversion machine that turns them into sales. All their campaigns are battle-tested, which means your results will be super-fast.

HookLead Home Page
HookLead Home Page

NinjaPromo

Ninja Promo is an SMM and Creative Content Production Agency. With top-notch social strategies, content production, paid advertising and community management, Ninja Promo can take your Social Media Marketing game to the next level. Their explainer videos, motion graphics, stock footage and 3D animation can make Video production a dream. They also offer services in Blockchain Marketing and Content Portfolio.

Ninja Promo Home Page
Ninja Promo Home Page

UpCity

UpCity provides insights and transparency through models driven by data. This helps your business to measure indicators of real credibility and makes your B2B service provider selection a fool-proof process. With UpCity, service providers can build brand credibility, increase their visibility, and build trust. Additionally, buyers can use the platform to explore, identify and contact trusted B2B service providers.

UpCity Home Page
UpCity Home Page

Klicker inc

Klicker will not stop until it gets you three things: more traffic, more leads, and more online sales. They care about real results and focus on what drives their client’s business rather than chasing meaningless “feel good” metrics. Klicker gives you comprehensive digital marketing services, ROI-centered campaigns, bi-weekly transparent reporting, open-door communication with clients, and a lot more. With Klicker, you can go from a ghost town to a feeding frenzy in a blink!

Klicker Inc Home Page
Klicker Inc Home Page

If you would like to schedule a discovery call to see if Lunar Strategy is a good match for your SaaS Business then you can schedule a discovery meeting below:

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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