Attention into an oversubscribed presale
We refreshed the DualMint brand identity, made the visual creatives and wrote the messaging. Then creators and socials carried the $PLAY presale, and it closed oversubscribed.
Read the case studyThe crypto marketing agency behind ambitious teams that want more revenue, leads, volume, investors and reach
Trusted by 400+ Web3 teams since 2019 for results that last.
Get a proposal- $3.3B+
- onchain volume
- $280M+
- raised and pledged
- 5M+
- users onboarded
- $1B+
- TVL added
- Cardano
- Polkadot
- Internet Computer
- Solana
- MultiversX
- 0G
- Neo
- Aethir
- Zama
- Oasis
- CoinGecko
- OKX
- Polygon
- Base
- Arc
- Mantle
- Limitless
- ADI Chain
Trusted by 400+ crypto teams since 2019
- Cardano
- Polkadot
- Internet Computer
- Solana
- MultiversX
- 0G
- Neo
- Aethir
- Zama
- Oasis
- CoinGecko
- OKX
- Polygon
- Base
- Arc
- Mantle
- Limitless
- ADI Chain
We turn attention into onchain revenue
Working with crypto teams since 2019400+ crypto teams500M+ impressions1M+ followers gained for clients
Why blockchain and crypto teams choose Lunar
Marketing for every stage of your project, from pre-launch to scale
Lunar Strategy is a crypto and Web3 growth marketing agency that helps teams find their audience, launch with demand and turn attention into users, volume and revenue.
Since 2019, we've worked with 400+ teams across Layer 1s, Layer 2s, DeFi, AI and consumer apps, helping them shape their brand and narrative, launch tokens and products, raise capital, grow their communities and increase TVL.
Every plan starts with your offer, your market and a go-to-market strategy. We align product, marketing and brand around your goals, then run awareness, conversion and retention as one funnel, with every campaign tied to KPIs. We work inside your team, as an extension of your marketing function.
We also run Creator Wire, our own network of 5,000+ creators, and as part of Turtle Group we can help your team access liquidity alongside the marketing.
Our client case studies & results
A new institutional chain, trending on X multiple times
We ran the ADI Chain and ADI Foundation accounts on X and positioned ADI as the first institutional L2 in MENA. At the same time, we ran several creator campaigns and timed them to the trending windows.
Read the case study
60 posts in 45 days
1 Dec 2025 to 15 Jan 2026. In X Trending on 18-19 Dec and 22-23 Dec.
ADI was in X Trending on the ink days.
15.2K+ posts in the trending topics
Each block is 100 posts. Grey is paid.
- Replies
- about 195 to 7,787
- Reposts
- about 227 to 6,083
- Impressions
- about 317K to 3M
- New followers
- 27K, +111%
Grey bars are the period before. White bars are the 45 days on X.
A community sale, 200x oversubscribed
We ran creator campaigns for Limitless, a prediction market on Base, before its raise. We timed creator posts to its community sale. After the token launch, we ran its ambassador and creator programs.
Read the case study2x X followers before the token launch
28K
57.6K
X Score +81% and smart followers +65% in the same period
550K+ impressions
97 creator posts, at a $19.60 CPM
6,500+ in our campaigns
32,686 in the community sale
One block is 100 people.
$200M pledged to a $1M target
One block is $1M. The grey block is the target.
More Client Results
Every number is from the case study.
$54M
Polkadot TVL after a 60-day wave, up from $27M
40 creators made 208 posts on Polkadot DeFi, with 10.9M+ impressions
Read the case study
50K
Warden daily active users in 6 weeks, from zero
90+ pieces of content in 19 days, with social and creator waves as one push
Read the case study
$78M
pledged to the Theoriq raise, 40x oversubscribed
A program of 219 creators around the raise, with 7M+ impressions
Read the case study
+818K
ZAMA reach in 3 weeks for a hard technical story
A three-week creator push, with PR on real use cases
Avalon LabsTop 20
Avalon Labs in the Pre-TGE arena, 16 days before TGE
PR and 15 creators in one 16-day sprint
1.42M
Cardano views from PR and creator posts
PR in leading Web3 media, carried further by creators
Read the case study
200
ICP developers trained, with 7 hackathons
Hubs in Lisbon and Paris: workshops, hackathons and meetups
Read the case study
Crypto AI:Con1,250+
Crypto AI:Con attendees at a new Lisbon conference
Three months of content, PR and creator work before the event
Read the case study
How we work with you
30, 90 or 180 days
GTM sprint90 daysWeek 8 of 12StrategyBrandSocial on XCommunityPR and podcastsCreatorsResultsPlan so far- workstreams done
- 2 of 6
- phase now
- Run
- weeks to go
- 4
End-to-end, from strategy to results
We plan your go-to-market and run it with you until it shows results, in sprints of 30, 90 or 180 days.
One campaign
Campaign brief24 days- Goal
- Fill the presale
- Channels
- Creators, X and PR
The momentBriefBuild-upBurstTailCampaign live- days
- 16 of 24
- posts so far
- 43
- phase now
- Burst
Execution campaigns
One creative campaign with one goal: a launch, a raise or a moment in the market.
Month to month
Monthly planOctober3 of 5 areas on- Social media
- Creators and KOLs
- PR and podcasts
- Community
- SEO and AI search
This month- areas on
- 3 of 5
- tasks a week
- 23
- weeks planned
- 12
Ongoing distribution and management
We run the marketing areas you choose, and keep them running month to month.
Programs for your next milestone
Six programs, each with a set length, one goal and a case that proves it.
Crypto marketing department
We plan your marketing and run every channel of it
- Length
- Ongoing, month to month
- What we do
- A fractional CMO and team in one: we plan your marketing and run every channel: strategy, social, founder content, creators, PR, community, design, video and search.
Token launch marketing
Demand before your TGE, and activity after it
- Length
- 90 days
- Start
- 3 to 6 months before your TGE (token generation event)
- What we do
- Narrative, launch plan, community, creators and PR, then activity through the listings.
- Best for
- Teams before a TGE
Token sale and presale marketing
Demand for your raise, presale or community sale
- Length
- 6 to 8 weeks
- What we do
- A narrative timed to your sale dates, creator waves before the sale, and PR and community work, so buyers know you before it opens.
- Best for
- Teams with a raise, presale or community sale date
Web3 user acquisition
Users who sign up and come back
- Length
- A 30-day pilot, then month to month
- What we do
- Creator, content and referral campaigns, with sign-ups and active users tracked, and more budget moved into what works.
- Best for
- Live products that need users who come back
DeFi marketing and TVL growth
More deposits into your protocol
- Length
- 60 days
- What we do
- DeFi creators, deposit campaigns, and partners and liquidity providers, with TVL (total value locked) reported through the program.
- Best for
- DeFi protocols that need deposits
Launch awareness
A launch that the market talks about
- Length
- 6 weeks around a mainnet, a new chain or a product launch
- What we do
- One story told across social, creators and PR around launch day.
Our marketing services
Go-to-market strategy, creators, PR, X growth, community, SEO, branding, video and events, for teams before and after a token launch.
Lunar Strategy is the distribution partner for teams building the future of finance
Teams we have worked with
Trusted every day by world-class crypto teams
“People told us they saw us everywhere on X. Thanks to their efforts, we raised and sold out $350,000 during our token sale.”
HansenLevva 
“There is nobody that comes close when it comes to ecosystem growth.”
@banditxbtCrypto creator, via X 
“Everything I ask for, they just always do it right.”
Lidia YadlosFounder, Blockster, via Clutch
Creator Wire is the platform we built for creator campaigns
Source vetted creators, run KOL campaigns, approve deliverables, track results, and pay onchain, all in one place. Every campaign gets tracked the same way: impressions, CPM, posts deployed, and engagement, pulled straight from the dashboard.
See Creator Wire- 5,000+
- Creators on Creator Wire
- 700+
- Creators verified and benchmarked with real engagement data
- 100M+
- Monthly reach of the network
- 24 hours
- From sign-off to a live campaign
Creator WireDemo data
Attention from Lunar,
capital from Turtle
Lunar is part of Turtle Group. Turtle finds the liquidity providers for your asset and runs the deal, so a campaign can end in TVL.
$5.5B in liquidity mobilized for partners such as TAC, Katana, Avalanche and Decibel
Visit turtle.xyzThe people behind your plan
Strategy, accounts, creators, growth and operations, working with crypto teams since 2019.
Tim Haldorsson
Founder and CEO
Jack Haldorsson
Managing Partner
Shann Holmberg
Managing Partner
Luka Mrkić
Head of BD
Gregg Fry
Head of Operations
Jess Declercq
Operations and Executive Support
Serhii Dynnyk
Marketing Manager
William Rejström
Account Manager
Pedro Freitas
Head of SEO and AEO
Kleanthi Vongli
Account Manager
Latest articles
FAQ
A crypto marketing agency helps Web3 teams get seen, trusted and used. It plans the go-to-market and runs the channels crypto audiences use: creators and KOLs (key opinion leaders), social media across X, LinkedIn and other platforms, PR, community and search. Lunar Strategy has done this for 400+ crypto teams since 2019, from pre-launch to scale.
Build in-house when you have the budget to hire and months to wait. Use freelancers when you already have a plan and someone to coordinate them. Hire an agency when you need strategy and several channels moving together now. We work inside your team, as an extension of your marketing function.
Go-to-market and marketing strategy, social media across X, LinkedIn and other platforms, creators through Creator Wire, PR and podcasts, community, events and hackathons, SEO, AEO and AI search, founder-led content, branding and design, and videos. Your account team coordinates them. As part of Turtle Group, we can also connect your team with liquidity providers and capital alongside the marketing.
Two weeks from the first call to the first live deliverable. Creator campaigns can go live within 24 hours of sign-off on Creator Wire. Programs run 6 weeks for launch awareness, 6 to 8 weeks for a raise, 60 days for TVL, 90 days for a token launch, or month to month.
Every campaign sets the goals and KPIs for each funnel stage first: reach and followers, then engagement and community, then users, TVL, volume and holders. Creator campaigns report impressions, CPM, posts and engagement from the Creator Wire dashboard, with a report for each creator. Each program ends with a report on results, learnings and next steps.
Yes. Ongoing distribution and the marketing department program run month to month, and user acquisition starts with a 30-day pilot, then continues month to month. If you want a fixed scope first, start with a sprint of 30, 90 or 180 days, or one campaign with one goal.
In Lisbon, Portugal. We work Monday to Friday, 09:00 to 18:00 Lisbon time. We've hosted hubs, workshops and events in the city, including Crypto AI:Con, a Lisbon conference with 1,250+ attendees. The first call is a 20-minute video call, so you can book it from anywhere.
Book a call with our team
Pick a time. A partner looks at your project and your goals with you, and you leave with a first plan.
What we go through
- Your projectWe look at where your project is today: the product, the launch date and the goals.
- What to do nowWe look at your channels and your budget, and tell you what to do now and what to skip.
- Your first planYou leave with a first plan: the channels, the order and the next steps, whether you hire us or not.
Tim, Jack or Luka
Lunar Strategy
Free strategy call
- 20 min
- You get the details by email when you book
What you get
- A first plan for your launch that you keep, whether you hire us or not
- Advice from the partners who have worked with 400+ crypto teams since 2019
Rated 4.9/5 on Clutch
You're in good company
