Lunar

Disclosure

At Lunar Strategy, we are committed to upholding the highest standards of transparency and integrity in the dynamic world of crypto marketing. As a leading marketing firm in the blockchain and Web3 space, our goal is to deliver innovative and results-driven solutions while maintaining clear communication and accountability with our clients. This page outlines important details about our business operations, services, and the risks associated with the cryptocurrency market.

Lunar Strategy is fully dedicated to transparent business practices. We operate under: Lunar Strategy Lda with a share capital of €5,000.00 and is registered under the commercial and tax number 517768933. Headquartered at Rua Braamcamp Freire, número 29, 1900 100 Lisbon Our company structure is overseen by Lev Valetskiy as Compliance Officer and Tim Haldorsson as CEO, with Rodolfo José Santos serving as our outside counsel

At Lunar Strategy, we specialise in providing end-to-end marketing services tailored to the needs of Web3, blockchain, and cryptocurrency projects. Here’s a breakdown of the services we offer:
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1. Paid Advertising: We develop and execute targeted advertising strategies, from creating compelling ad content to selecting the most effective platforms for maximum reach and engagement. 
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2. Influencer Marketing: With over three years of experience in Web3 influencer marketing, we have cultivated a network of over 100 crypto thought leaders and influencers. Our goal is to help our clients expand their reach, build credibility, and foster trusted communities.
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3. Go-to-Market (GTM) Strategy Development: We provide comprehensive GTM strategies, including market analysis, positioning, and detailed launch plans to ensure the success of your project.
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4. Social Media Management: We focus on building brand awareness, growing social media communities, and establishing your project as a thought leader in the crypto space.
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5. Public Relations (PR): Leveraging our strong connections with leading publications in the crypto industry, we help secure valuable media coverage to boost your project’s visibility.
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6. Community Management: While not explicitly listed as a standalone service, our commitment to building authentic communities ensures we offer effective community management tailored to the unique needs of Web3 projects.
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7. Web3 and Crypto-Specific Marketing: We specialize in crafting marketing strategies for cryptocurrency, NFT, and metaverse projects, providing deep insights into these rapidly evolving industries.
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8. Content Creation: Our Web3 content writing services are designed to clearly communicate your project's message and engage the right audience.
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9. Key Opinion Leader (KOL) Services: Leveraging our extensive network of over 100 macro influencers and crypto thought leaders, we help clients create strategic partnerships with top influencers to build credibility and expand their reach. Our customized approach ensures that each KOL campaign aligns with the project’s goals and audience.

At Lunar Strategy, transparency is at the heart of our collaboration with Key Opinion Leaders (KOLs). We make it a priority to brief every KOL we work with on our best practices and commitment to transparency. We provide them with clear guidelines regarding ethical conduct, disclosure of sponsored content, and accuracy in representing our clients’ projects.We actively monitor compliance with these best practices and make every effort to ensure that KOLs maintain these standards, fostering trust between influencers, clients, and their audiences.

All content and services provided by Lunar Strategy are intended for educational and informational purposes only and should not be interpreted as official investment advice. Lunar Strategy does not offer individually tailored financial advice and is not registered to provide financial or investment advisory services. Our team and representatives are not financial advisors or broker-dealers.

While we aim to support the growth and visibility of crypto projects through marketing strategies and PR efforts, we are not responsible for any gains or losses resulting from your use of our services in connection with cryptocurrency investments. 

It’s important to note that investing in cryptocurrency involves a high degree of risk. Crypto markets are highly volatile, and the value of assets can fluctuate significantly in a short period of time. Only individuals who can afford to lose their entire investment should consider engaging in cryptocurrency investments. We strongly advise that clients and users conduct their own thorough research and consult with licensed financial advisors before making any investment decisions.

If you have any questions about our services or require additional information, please feel free to reach out to us at legal@lunarstrategy.com and lev@lunarstrategy.com.

As part of our commitment to transparency, Lunar Strategy discloses the cryptocurrency projects we are currently paid to promote or are otherwise engaged with. This information is regularly updated, which is revised twice per financial quarter. This ensures that our clients, partners, and the community have a clear view of our ongoing engagements in the crypto space.

Our current holdings can be found below: