Top 5 Steps To Rejuvenate Your Crypto Marketing In Bear Market in 2025

Why the silence is your best signal and how to rebuild something that lasts longer than the hype ever did.

Crypto marketing didn’t die.

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It just stopped rewarding noise.

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And that’s the best thing that could’ve happened.

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In the last bull cycle, momentum was marketing. If you had a half-decent product, a semi-consistent thread schedule, tagged the right co-founders, dropped a meme that recycled last week’s narrative, and sprinkled in a few buzzwords then you could go viral on a good Tuesday and raise a round by Friday.

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Now? It’s not just quiet but hollow.
Volume is down in the charts, the group chats, your engagement metrics and the timeline isn’t buzzing like it used to. The best-performing posts are underperforming, the smartest threads are getting ghosted, even your most unhinged memes aren’t hitting. And for the first time in years, even “founder-led marketing” feels like yelling into the void.

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Welcome to the Bear.

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The noise has been cleared out.

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The algorithm is slower and so is the audience. But they’re still here, paying attention and if you’re willing to rebuild not just your brand, but your voice, clarity and actual reputation. This season can do something the bull never could i.e .buid something real.

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This isn’t a playbook for growth.

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It’s a guide for what to do when growth is gone.

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For how to show up, stay relevant, and build long-term credibility when no one’s clapping.

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Let’s begin.

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1. Open a doc and face yourself.

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Before you try to rebrand, retweet, or relaunch anything — pause.

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The last cycle blurred the line between real and performative. Most of us were moving too fast to notice. We posted daily, shipped constantly and measured progress through engagement stats. We let likes validate direction and built what looked exciting even if it wasn’t truly aligned.

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Now that the noise is gone, you have the rare chance to ask: What was I really building? 

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This is the moment to open a blank document and reckon with everything you swept under the rug to stay visible.

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Ask yourself:

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• What was I chasing that didn’t feel like mine

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• What did I build for applause, not out of conviction

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• What stories did I tell myself just to justify fitting in

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Write it all out. 

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In a bear market, clarity is your most valuable asset. 

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It helps you stay consistent when nothing around you is. But it doesn’t come from a spreadsheet. It comes from sitting with yourself, sorting signals from noise and reconnecting with the deeper reason you’re still here.

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2. Stop performing. Start relating.

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You’re not here to go viral.

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You’re here to be remembered by the right people, for the right reasons.

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In a bull market, you could perform your way to traction. Everyone was looking for a signal, a hook, a dopamine hit and the short attention spans made loud marketing effective.

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In a bear, things slow down. Your audience is smaller now, less reactive, more skeptical but also more awake. People may not be liking, retweeting, or commenting as much but they’re paying closer attention. And they can tell when you’re forcing it. They can feel when your voice is more pitch than presence.

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This is your signal to stop performing for reach and start connecting for resonance. 

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• Speak like a human again

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• Write for the ten people who care, not for the 10,000

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• If a builder you respect is still shipping, comment thoughtfully

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• If someone replies to your post with insight, thank them and start a conversation.

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The best marketing strategy in a bear is simply being someone others want to talk to. Someone who’s still curious, still listening, still real.

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It’s not scalable, but it’s memorable.

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And right now, memorable is worth more than going viral.

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3. Teach what you're living through.

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This market doesn’t want experts.

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It wants humans. People who are in the trenches, still trying, questioning and figuring things out.

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Right now, there’s more power in transparency than polish. So instead of acting like you have it all figured out:

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• Share what’s genuinely confusing you

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• Post the lesson you just learned the hard way

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• Name the uncomfortable questions you’re holding, not rushing to answer

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Your audience doesn’t need a guru. They need a guide who’s a few steps ahead, or even walking beside them. This is how you shift from “content” to community, because in a bear people don’t want to follow you because you’re impressive.

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They follow you because you make them feel less alone in the uncertainty.

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And if you can translate chaos into clarity even just a little, you become a signal worth tuning into.

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4. Build reputation, not just product.

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Attention is cheap.

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Reputation is equity.

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One disappears with the trend and the other compounds forever.

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In the bull, we got good at shipping fast. In the bear, the question is: do people actually trust you? Not your product or your growth metrics but You.

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That trust is built slowly and invisibly through the smallest possible interactions:

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• Following up when no one expects it

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• Shipping something small, but with care

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• Saying no when it would be easier to say yes

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• Helping someone without screenshotting it for content

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Every micro-moment in this season is a reputation brick and your name is the structure it builds.You might not go viral or grow fast. But you’ll become someone people believe and that’s a far more valuable form of marketing.

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And when the next cycle comes, those who’ve built quietly will move faster than anyone else, because their reputation will open doors their metrics can’t.

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5. Collaborate more. Compete less.

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Distribution is dead and relationships are distribution now.

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One of the biggest mistakes founders make in a bear is going into isolation.

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The thinking goes: “The market’s down, engagement’s low, it’s better to disappear and build.” And yes, this is a time to go deep but not alone.When distribution is broken and attention is scarce, collaboration becomes leverage.

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This is the perfect time to:

• Build weird little things with other founders

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• Cross-post content and boost each other’s drops

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• Host low-effort, high-intent convos such as AMAs, podcasts

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• Retweet people who inspire you, not just the ones with reach

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Don’t isolate.

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Create a signal network.

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Because the bear might kill engagement, but it sharpens memory.

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And people don’t forget the ones who made them feel seen when everything was quiet.

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The Bear Market Is a Filter

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This market doesn’t care how clever your positioning is, how slick your landing page looks or how many followers you had in 2024.

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It’s asking you a harder question: Are you still here when there's no applause left?

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Still building, writing, believing not out of optimism, but out of earned conviction. If the answer is yes, you’re already ahead. Because what you’re building now is presence. You're not just “getting through” the bear, you’re becoming the kind of founder who doesn’t need the bull to be taken seriously.

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So, when the cycle flips, you won’t be starting over. You’ll already be the signal people are looking for. Because you didn’t just survive the bear. You grew in it.

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If this article resonated, the guide will give you the frameworks, structure, and direction you need to rebuild marketing that works when the dopamine is gone.

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👇 Grab it here and start turning silence into signal:

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lunarstrategy.com/guides/founder-led-marketing-guide

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