Top 5 CMOs in Crypto 2025: Taking Crypto Marketing Beyond Screens

The outside world may think that the fast-moving world of crypto is almost all about luck. In reality, every thriving project is backed by a carefully crafted marketing strategy, designed and run by experienced professionals who have thoroughly studied, lived, and breathed in the Web3 space. 

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To outpace other projects in 2025, it is necessary to have creativity, strategy, influence, and execution in your arsenal.

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At the frontline of this movement, five Chief Marketing Officers (CMOs) are molding the industry with their hands by leading the charge with their successful projects. In a way, they have shaped the crypto world into what it is today.

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Let’s explore how each of these CMOs has played a crucial role in driving their companies to the top.

Top 5 CMOs in Crypto 2025

1. Jack Haldorsson: Lunar Strategy – Precision and Influence

In crypto, it’s essential for projects to balance expectations and fine control the end results; which reflects Jack Haldorsson’s role at Lunar Strategy.

Jack’s strength lies in his ability to fine-tune marketing strategies using AI and influencer insights. While others focus on generating noise, Jack focuses on creating meaningful engagement and conversations. His work with ICP, Aegura, Privasea, etc. reflects a deep understanding of how to position projects within the influencer ecosystem.

Moreover, the entire Lunar Strategy team are power web3 users—they are hands on with the latest web3 marketing tech. Through tools like Kaito AI, Cookie3, Ethos, and more, allows them to predict content performance, optimize influencer partnerships, and measure engagement in real-time. The Lunar Amplification Method ensures that influencer content doesn’t just reach audiences; it converts them into active users and community members.

Jack and team focus on precision and scalability, ensuring that every campaign is optimized for maximum impact. He adds the detail and balance that makes Lunar Strategy’s work so effective across 200+ clients and millions in budget being managed.

2. Emily L. : HYPE – The Foundation of Strategy

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Emily L serves as the strategic backbone for HYPE, one of the longest-standing crypto marketing agencies.

Emily’s work ethic stems directly from her principles, and her strength lies in her ability to strip away the noise from the industry and overused frameworks to focus on what really matters: the market, the audience, and the product. 

Under her leadership, HYPE has grown into a global powerhouse with over 90 team members spread across 30 countries, serving top-tier clients like Optimism, Polygon, and Ledger.

“Yesterday’s plans are invalid today,”  an adage that Emily seems to live by, always keeping innovation at the core. She encourages creative thinking over rigid strategies and, instead of relying on the same playbook, she constantly tests new ideas, builds authentic community engagement, and adjusts quickly to market shifts.

Her approach has made HYPE the go-to agency for projects looking to establish a long-term market presence. Emily is the grounding force that keeps everything aligned and balanced.

3. Alon Keren: MarketAcross – The Power of Influence

A CMO gives direction and signals influence alongside trends and market movements in crypto; and that’s exactly the role Alon Keren plays at MarketAcross, the world’s leading blockchain PR and marketing firm.

Alon’s deep relationships with the media and key players in the crypto world give him a competitive edge. MarketAcross has built a reputation for securing high-profile media placements, with over 1.7 billion impressions per month and partnerships with some of the biggest names in crypto, including Blackedge Capital, PolkaStarter, Borderless Capital, DAO Maker, Kryptal Group, etc.

Alon is a results-oriented leader, which is why MarketAcross is not afraid to operate on a performance-based model instead of the traditional retainer-based structure that most PR firms follow. Clients only pay for measurable results ensuring that the agency works at full capacity to deliver maximum impact.

Alon’s ability to secure media coverage, craft narratives, and build influence has positioned MarketAcross as the go-to agency for any project looking to dominate the crypto news cycle. He points the way, showing projects how to gain credibility and market presence.

4. Blaze Arizanov: IBC – The Power of Speed and Execution

With power and reach, you can move digital mountains; and that’s exactly what Blaze Arizanov stands for. Operating under a contractual CMO model, he steps in for short-term, high-stakes projects where fast execution is essential.

Blaze’s greatest strength is his ability to move quickly and aggressively with no fear of falling. His work with IBC reflects this approach. Under his leadership, IBC has helped launch and scale major projects like Berachain, Mantra, and Filecoin, generating billions of impressions and millions of dollars in value.

Blaze knows that in crypto, speed and reach are often the deciding factors between success and failure. Market conditions shift rapidly, and projects that hesitate risk falling behind. Blaze’s tactical precision and ability to leverage his global network give his clients a significant competitive edge.

He’s the muscle behind the operation, driving projects forward with urgency and impact.

5. Ariane Murphy: Flight3 – Emotional Connection and Loyalty

Real connection and trust is valued in web3 — qualities that shine brightly with Ariane Murphy, the CMO of Flight3. Her strength lies in her ability to create emotional resonance; making people care by appealing to the heart, not just the mind. In her strategy playbook, feelings are just as important as thought.

Ariane’s unique strength is her ability to blend storytelling with strategic execution to build long-lasting brand loyalty. She realized early on that having a great product isn’t enough; people need to feel connected to the project’s mission.

Her success with Zebu Live, the UK’s largest Web3 event with over 3,500 attendees, is a prime example of her ability to create a sense of belonging and excitement. Her campaigns for Subsquid, Solana, and Fuel have been built around authentic narratives that make people feel connected to the project’s mission.

Ariane’s gift for emotional branding sets her apart in a space that’s often focused solely on technology and numbers. She builds relationships; not just customer bases, making her clients’ brands more resilient and trusted.

Web3 Marketing is in Safe Hands

Individually, each of these CMOs represents a critical strength in the crypto marketing landscape, but true success in crypto marketing comes from balance and alignment. Just like a hand, these strengths work best when they function together — with strategy, influence, speed, connection, and precision driving a project toward long-term success.

These five CMOs are not just shaping the future of crypto marketing, they are the future of crypto marketing.

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