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With over 190 articles and counting, our blog is your go-to option for slicing through the noise of the crypto and Web3 space. Crafted by hands that know the market inside out, our posts are your guide to mastering Web3 marketing.
Crypto
6 Min Read
Jul 17, 2024

Top Crypto AI Conferences To Attend In 2024

We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
Nov 15, 2023

THE LUNAR STRATEGY APPROACH TO BLOCKCHAIN MARKETING: WHY PR MATTERS IN WEB3

Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.
Nov 15, 2023

Top 8 Crypto Marketing Agencies 2024

Discover the top crypto marketing agencies of 2024 with expert blockchain advertising and market solutions. Find the best blockchain agency for your crypto project.

Latest Articles

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Feb 21, 2025

Top 5 Strategies to Dominate Kaito Mindshare Before TGE ‍

Top 5 Kaito marketing strategies to maximize Kaito mindshare before TGE. Learn how to use data, influencers, and community engagement for impactful pre-launch visibility and success.
Feb 4, 2025

Why Influencer Marketing Fails in Crypto (and How To Fix It)

Crypto influencer marketing has seen major failures due to hype, lack of transparency, and misaligned audiences, demanding more ethical promotion strategies.
Jan 24, 2025

Mastering Marketing in the Age of Kaito Connect and Yaps

Master Web3 marketing in the age of Kaito Connect and Yaps. Learn how Lunar Strategy uses Kaito Yaps to foster genuine community engagement and drive project success.
Jan 15, 2025

Understanding ICOs and ICO Platforms: A Lunar Strategy Guide for 2025

Learn about ICOs, their mechanics, risks, and rewards, alongside a guide to top ICO platforms like CoinList and TokenSoft for token launches.
Jan 14, 2025

Top 5 Tips to Make a Successful Token Launch IN 2025!

Tokens are digital assets created on blockchains, enabling utility, governance, payments, and ownership in decentralized ecosystems through innovative applications like NFTs and DeFi.
Oct 31, 2024

From Idea to Impact: Our Journey To the Crypto AI Conference 2024

Join Tim and Jack Haldorsson as they reflect on the journey behind Crypto AI Conference 2024, bringing AI and crypto experts from across the globe to Lisbon.
Aug 9, 2024

The Rise of Blockchain AI: A New Era of Intelligent Systems

Our article explores the convergence of blockchain and AI technologies, highlighting their synergies, addressing the AI black box problem, and showcasing innovative projects in this emerging field.
Aug 6, 2024

Top 25 Most Influential People in Crypto AI

Explore the top 25 innovators shaping the future of AI and cryptocurrency. From blockchain visionaries to AI pioneers, discover how these leaders are revolutionizing decentralized technology and redefining the digital economy.
Aug 2, 2024

The Ultimate Guide to Writing a Crypto Press Release

Learn how to craft effective crypto press releases, including structure, timing, and best practices. Understand the importance of PR in building credibility and visibility for blockchain projects.
Jul 31, 2024

Top Crypto Telegram Groups for 2024 (You Should Know)

Discover the top 10 crypto Telegram groups for 2024, offering a mix of news, analysis, trading signals, and educational content for cryptocurrency enthusiasts of all levels.
Jul 26, 2024

Reach vs Influence: Know What's Important In Crypto Marketing

The piece delves into the misconception of valuing pure reach in crypto marketing, highlighting why influence is more critical. It discusses the power of quality KOL partnerships, analyzes effective collaboration strategies, and explains why traditional marketing metrics fall short in the crypto world.
Jul 23, 2024

Investing In Crypto Projects Before Listing? Here's What You Need To Know

Learn how to identify, research, and purchase promising cryptocurrencies before they hit major exchanges. This guide covers pre-listing investment strategies, risks, and legal considerations for 2024's crypto market.
Jul 17, 2024

Top Crypto AI Conferences To Attend In 2024

We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
Jul 5, 2024

The Lunar Strategy Approach To OTC Deals

Discover Lunar Strategy's expert approach to handling Over-the-Counter (OTC) deals in the crypto space. Learn how they ensure secure, efficient, and profitable large-scale transactions for institutional investors and high-net-worth individuals.
Jun 7, 2024

Node Sales - 2024's Freshest Crypto Fundraising Narrative 

Dive into the world of node sales, 2024's freshest crypto fundraising narrative. This comprehensive guide explains the concept of nodes, the mechanics of node sales, and the potential benefits for investors, such as earning passive income and contributing to network decentralization. Explore the advantages of participating in node sales, the technical aspects of running a node, and important considerations for investors.
May 31, 2024

Lunar Strategy’s CMO & Head of Influencer Marketing Dives Deep into KOL Fundraising

Dive deep into the realm of KOL fundraising in crypto with this insightful article featuring Lunar Strategy's CMO, Jack Haldorsson. Understand the current fundraising landscape, the significance of influencers, and the challenges and opportunities startups face. Learn about Lunar Strategy's approach to strategic partnerships, investor relations, and the impact of regulatory frameworks. Discover the innovative technologies and methods that will shape the future of crypto fundraising, and find valuable guidance for your own fundraising journey.
May 21, 2024

Mastering DePIN Marketing: A Complete Guide for 2024

Discover the essential strategies for mastering DePIN marketing in 2024. This comprehensive guide covers influencer marketing techniques, PR best practices, social media optimization on X (formerly Twitter), and community building tactics. Learn how to identify the right influencers, craft strategic narratives, execute impactful PR campaigns, and create a thriving community around your DePIN project. By implementing these strategies, you can position your project at the forefront of the DePIN revolution.
May 10, 2024

How To Use Crypto Public Relation Strategies After Launching Your Token‍

This article explores essential strategies for successful post-token launch crypto PR and marketing. Key topics include defining PR goals, crafting compelling narratives, leveraging media relations, building thought leadership, engaging communities, managing crises, and measuring success. By implementing these tactics, projects can boost brand awareness, foster loyalty, and drive adoption.
May 6, 2024

What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights

In this article, we share valuable insights on managing influencers, working with clients, and creating synergy between KOLs and brands in the fast-paced world of crypto.
May 2, 2024

5 Crypto Startups You Need To Know In 2024

This article highlights five noteworthy crypto startups in 2024 that are bringing fresh ideas to areas like AI-powered e-commerce, cloud computing, Layer 2 solutions, Bitcoin development, and decentralized exchanges. Find out what sets these companies apart.