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Blog

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With over 190 articles and counting, our blog is your go-to option for slicing through the noise of the crypto and Web3 space. Crafted by hands that know the market inside out, our posts are your guide to mastering Web3 marketing.
Crypto
6 Min Read
Jul 17, 2024

Top Crypto AI Conferences To Attend In 2024

We've shortlisted a list of industry-leading AI Crypto Conferences that are a must attend this year! This list includes Crypto AI in Lisbon, AI Crypto Summit Korea, and the Blockchain Expo (Virtual). These events are essential for anyone looking to understand and leverage the intersection of these transformative technologies.
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Crypto
5 min read
Nov 15, 2023

THE LUNAR STRATEGY APPROACH TO BLOCKCHAIN MARKETING: WHY PR MATTERS IN WEB3

Blockchain is revolutionizing marketing strategies, offering brands unprecedented transparency, security, and customer trust.
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Crypto
4 min read
Nov 15, 2023

Top 8 Crypto Marketing Agencies 2024

Discover the top crypto marketing agencies of 2024 with expert blockchain advertising and market solutions. Find the best blockchain agency for your crypto project.
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Crypto
8 Min Read
Mar 24, 2025

The Strategic Role of KOLs in Crypto Marketing: How Top Agencies Drive Success

Crypto marketing heavily relies on KOLs (Key Opinion Leaders) who build trust, simplify complex concepts, and influence market behavior. Top agencies leverage strategic KOL partnerships, utilizing data-driven insights and AI tools for measurable, sustainable success.
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Crypto
9 Min Read
Mar 23, 2025

Mastering Crypto Ecosystem Growth: Strategies from the Experts

The article highlights the critical role of strategic marketing—including influencer outreach, powerful PR storytelling, and focused social media engagement—in ensuring crypto projects achieve market adoption and ecosystem stability, featuring Lunar Strategy’s data-driven success methods.
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Crypto
8 Min Read
Mar 17, 2025

Top 10 Crypto Marketing Tactics for Ecosystem Growth after the Crypto Reserve Announcement

After FTX collapsed in 2022, crypto rebounded by rebuilding trust through strategic reserve announcements. Successful projects employed tactics like AI-driven marketing, community events, media funnels, influencer partnerships, and strategic engagement, fueling sustainable ecosystem growth.
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Crypto
6 Min Read
Mar 17, 2025

Top 5 CMOs in Crypto 2025: Taking Crypto Marketing Beyond Screens

Highlighting 2025's top five crypto CMOs—Jack Haldorsson, Emily L., Alon Keren, Blaze Arizanov, and Ariane Murphy—this article showcases their unique strengths in strategy, influence, speed, precision, and emotional connection, collectively shaping crypto marketing's future.
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Crypto
7 Min Read
Mar 11, 2025

Why A Red Market Is Good for Crypto Marketing

This article explains why crypto projects should increase marketing efforts during bear markets. Reduced noise means cheaper attention and stronger community building, positioning savvy projects to outperform competitors once the market rebounds.
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Crypto
6 Min Read
Feb 26, 2025

A Web3 InfoFi Revival: 5 Reasons Why Kaito Is Here To Stay‍

Kaito uses AI to filter crypto noise, ranking quality content with Yaps. It enhances decision-making and trust in the Web3 ecosystem.
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Crypto
5 Min Read
Feb 25, 2025

Company-Led Marketing: How Top Crypto Projects Dominate Kaito Mindshare

Kaito uses AI to boost crypto branding by measuring mindshare, helping projects stay relevant, engage communities, and outshine competitors in the Web3 ecosystem.
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Crypto
7 Min Read
Feb 21, 2025

Top 5 Strategies to Dominate Kaito Mindshare Before TGE ‍

Top 5 Kaito marketing strategies to maximize Kaito mindshare before TGE. Learn how to use data, influencers, and community engagement for impactful pre-launch visibility and success.
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Crypto
4 Min Read
Feb 4, 2025

AI Agents: The Double-Edged Sword of Web3

AI agents are transforming crypto finance, but without verification, they pose risks. Ethical safeguards and transparency are crucial for a secure decentralized future.
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Crypto
5 Min Read
Feb 4, 2025

Why Influencer Marketing Fails in Crypto (and How To Fix It)

Crypto influencer marketing has seen major failures due to hype, lack of transparency, and misaligned audiences, demanding more ethical promotion strategies.
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Crypto
7 min read
Jan 24, 2025

Mastering Marketing in the Age of Kaito Connect and Yaps

Master Web3 marketing in the age of Kaito Connect and Yaps. Learn how Lunar Strategy uses Kaito Yaps to foster genuine community engagement and drive project success.
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Crypto
6 Min Read
Jan 15, 2025

Understanding ICOs and ICO Platforms: A Lunar Strategy Guide for 2025

Learn about ICOs, their mechanics, risks, and rewards, alongside a guide to top ICO platforms like CoinList and TokenSoft for token launches.
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Crypto
8 Min Read
Jan 14, 2025

Top 5 Tips to Make a Successful Token Launch IN 2025!

Tokens are digital assets created on blockchains, enabling utility, governance, payments, and ownership in decentralized ecosystems through innovative applications like NFTs and DeFi.
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Crypto
7 Min Read
Oct 31, 2024

From Idea to Impact: Our Journey To the Crypto AI Conference 2024

Join Tim and Jack Haldorsson as they reflect on the journey behind Crypto AI Conference 2024, bringing AI and crypto experts from across the globe to Lisbon.
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Crypto
7 Min Read
Aug 9, 2024

The Rise of Blockchain AI: A New Era of Intelligent Systems

Our article explores the convergence of blockchain and AI technologies, highlighting their synergies, addressing the AI black box problem, and showcasing innovative projects in this emerging field.
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Crypto
7 Min Read
Aug 6, 2024

Top 25 Most Influential People in Crypto AI

Explore the top 25 innovators shaping the future of AI and cryptocurrency. From blockchain visionaries to AI pioneers, discover how these leaders are revolutionizing decentralized technology and redefining the digital economy.
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Crypto
6 Min Read
Aug 2, 2024

The Ultimate Guide to Writing a Crypto Press Release

Learn how to craft effective crypto press releases, including structure, timing, and best practices. Understand the importance of PR in building credibility and visibility for blockchain projects.
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Crypto
4 Min Read
Jul 31, 2024

Top Crypto Telegram Groups for 2025 (You Should Know)

Discover the top 10 crypto Telegram groups for 2025, offering a mix of news, analysis, trading signals, and educational content for cryptocurrency enthusiasts of all levels.
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Crypto
7 Min Read
Jul 26, 2024

Reach vs Influence: Know What's Important In Crypto Marketing

The piece delves into the misconception of valuing pure reach in crypto marketing, highlighting why influence is more critical. It discusses the power of quality KOL partnerships, analyzes effective collaboration strategies, and explains why traditional marketing metrics fall short in the crypto world.
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Crypto
7 Min Read
Jul 23, 2024

Investing In Crypto Projects Before Listing? Here's What You Need To Know

Learn how to identify, research, and purchase promising cryptocurrencies before they hit major exchanges. This guide covers pre-listing investment strategies, risks, and legal considerations for 2024's crypto market.
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Crypto & NFT Marketing
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