TGE Accelerator

A Web3 InfoFi Revival: 5 Reasons Why Kaito Is Here To Stay‍

6 Min Read
Feb 26, 2025

In crypto, without a unified platform to cut through all the everyday clutter, real signals are lost among a flood of spam and low-quality content. Investors and creators don't know who to trust, and decision-making becomes chaotic. 

Without reliable metrics, gaining engagement on your project is anyone's guess. This is where Kaito steps in as a platform that aggregates, analyzes, and ranks content from across the Web3 ecosystem, ensuring you connect with the voices that matter.

Kaito uses advanced AI to sift through data from social media, news outlets, forums, podcasts, and more. It converts this diverse information into actionable insights by rewarding high-quality contributions with points known as Yaps. 

These points accumulate to form your mindshare score, visible on the Kaito Leaderboard, which highlights trusted creators and informs community engagement. In essence, Kaito is a catalyst for transforming how the crypto community interacts and makes decisions.

Over the past few months, we’ve covered a lot of ground on Kaito and its Yaps system. The intricacies we’ve dealt with while applying our knowledge to the clients and network we manage have helped us foresee a new horizons as a web3 marketing agency. We’ve recently produced a complete Kaito Mindshare guide to help boost web3 projects, but now, lets focus on some interesting insights for why we feel Kaito isn’t your “here today, gone tomorrow” kind of web3 project!

1. Bringing Back InfoFi: Smart, Not Spammy!

Early attempts at InfoFi struggled due to bots and spam, where fake accounts drowned out genuine content. Kaito reinvents this model by leveraging AI that grades content based on originality, depth, and sentiment. It tracks “smart followers,” which are reputable voices such as venture capitalists, founders, and established experts rather than bots. 

This approach aligns with Vitalik’s vision to “design a market to elicit truth.” Kaito tokenizes attention into Yaps, enabling the market to decide which topics are trending, even in niche areas like Solana NFT sentiment. 

By breaking down informational silos in Web3, Kaito represents not just a comeback for InfoFi but an evolution as InfoFi 2.0, designed to scale without crumbling under fake accounts.

2. Kaito is Where Data Meets Dollars in a Seamless SaaS Experience

Top web3 agencies like ourselves at Lunar Strategy rely on Kaito for data dashboards, trend analysis, and Yap-driven insights that inform major campaigns. This profitability before a token generation event shows that Kaito delivers value in real time, independent of future hype. Its reliable data stream and analytical tools have made it an industry standard for Web3 marketing, similar to established SaaS platforms like HubSpot.

For new projects and seasoned players alike, having a tool that is proven, cash-flow positive, and actively used by agencies adds a critical layer of trust and utility to the platform.

3. Kaito Transforms Every Interaction into a Valuable Investment.

Data is the new gold in crypto. Kaito aggregates vast amounts of unstructured data from social posts, forum discussions, podcasts, into a searchable resource. It tokenizes attention through its Yap system: create quality content, earn points, and see your influence reflected on the leaderboard. This method turns every Yap or vote into a measure of market interest.

Projects and agencies use this tokenized attention to track mindshare and gauge hype before token launches. In doing so, Kaito transforms data into an asset, mirroring the success of billion-dollar SaaS companies. Every interaction becomes measurable, driving informed decisions and ultimately enhancing the value of each piece of data within the ecosystem.

4. Big Names, Big Gains

Influence matters in the crypto world, and Kaito’s appeal is reinforced by the involvement of prominent figures. While not all are officially “signed up,” industry leaders like Vitalik, Mert Mumtaz, Jesse Pollak, and Devin Finzer have engaged with or expressed support for the platform. Their participation, whether through advisory roles or social media endorsements, lends credibility and attracts more users. 

Their influence spans major networks in Ethereum, Solana, and the NFT space, which helps pull in a wider audience. This backing by well-known names creates a halo effect, encouraging others to trust the platform and engage with it, thereby strengthening Kaito’s position as a vital tool for the community.

5. Flywheel Effect of Ecosystem Partnerships

Kaito benefits from a self-reinforcing network of ecosystem partnerships. Through initiatives like Kaito Connect; where projects pitch to the community and earn rewards through community voting—engagement drives further participation. As more users join, the data improves, attracting more partners and creating a cycle of growth. Examples like Union’s token raffles and Mitosis’s advocate plays show how each interaction amplifies the overall value. 

This flywheel effect means that every Yap, every vote, and every partnership contributes to an ever-expanding network. The result is a scalable system where increased activity drives even greater opportunities, cementing Kaito’s role as an essential tool in the Web3 landscape.

Conclusion

Kaito is here to stay because it solves real problems in crypto. By reviving InfoFi with AI, proving its worth as a profitable SaaS, tokenizing valuable data, gaining support from influential figures, and fostering a self-reinforcing ecosystem, Kaito transforms how we interact with information. For beginners and seasoned professionals alike, it offers a reliable, data-driven approach to navigating the complex Web3 environment with the right voices being heard and the right decisions being made.

About Kaito

Kaito is an AI-powered platform for the Web3 ecosystem that aggregates, analyzes, and organizes data from social media, forums, news, podcasts, and more. It rewards quality content with Yaps, which contribute to a mindshare score visible on the Kaito Leaderboard. By tokenizing attention and promoting trustworthy engagement, Kaito empowers users to identify top voices, drive informed decisions, and navigate the dynamic crypto landscape, ensuring success in Web3 today.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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