What Running A Crypto Influencer Marketing Agency Looks Like: Lunar Strategy Insights

We’re in the middle of a historic bull run in 2024, beyond Bitcoin ETFs and the Bitcoin halving. It’s safe to say the next phase in the market is one of maturity and innovation. As a leading crypto influencer marketing agency, we at Lunar Strategy have gained valuable insights into the ins and outs of this industry. So a couple of questions we often ask ourselves is this - What’s next? How can we deliver more value to our broad audiences and neighbouring networks? 

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Though it’s hard to predict market cycles and phases, especially in fast-moving tech like crypto, we’re certain that genuine products and services are setting up to be the drivers of the scene in the near future. Growth implies utility and hard work, and in the five-plus years we’ve been in crypto, we’ve had the honor of working with some of the most ambitious projects in the space. Although, the connections, growth, and value we’ve helped bring into the space could not have come without our painstaking efforts in learning what works and what doesn’t. 

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We wanted to share some valuable insights into what it really takes to manage marketing in this ever-evolving industry - a skill we’ve honed only too well. In this guide, we'll share our experiences and knowledge to help you understand what it takes to successfully navigate the world of crypto influencer marketing.

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With all the information above in mind, we’d like to present to you even more valuable insights on running a successful crypto influencer marketing agency. We caught up with Lunar’s very own Hampus Mattson to provide us with some of the finer details about the work going on under the hood. 

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Q1: How do you manage multiple top-tier crypto influencers and stay on track?

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HM: Managing multiple high-profile crypto influencers can be a challenging task, but with the right approach, it can be done effectively. The key is to stay proactive and anticipate potential outcomes before they occur. By considering the possible directions a project might take, you can be better prepared to handle any situation that arises.

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As we know, Crypto moves fast, so proper tracking and management are also crucial components of successfully working with multiple influencers. Keeping detailed records of communications, deliverables, and deadlines helps ensure that nothing falls through the cracks. Regular check-ins with both the influencers and the clients can help keep everyone on the same page and prevent misunderstandings.

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Ultimately, managing multiple top-tier crypto influencers needs a combination of foresight, organization, and clear communication. By staying one step ahead and maintaining a structured approach, it’s possible to develop productive relationships and achieve shared goals between the influences and clients.

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Q2: How to best work with new clients?

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HM: When working with new clients, it's essential to prioritize transparency, set clear expectations, and ask the right questions. Building a strong foundation from the start makes all the difference in the success of the partnership.

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Be upfront about what you can and cannot deliver, and make sure the client understands the scope of your services. Take the time to thoroughly understand their needs, goals, and expectations. Ask targeted questions that help you gather the information you need to develop an effective strategy.

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A comprehensive onboarding process also helps build the working relationship. By establishing clear lines of communication, defining roles and responsibilities, and setting realistic timelines, you can minimize confusion and ensure a smooth collaboration. Be patient, listen actively, and always strive to deliver value. By approaching new partnerships with transparency and a genuine desire to understand and meet the client's needs, you'll lay the groundwork for long-lasting, mutually beneficial relationships.

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Q3: What would be the one thing that is essential to connect clients and KOLs in order to bring out the best synergy between the two?

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HM: To create the best synergy between clients and KOLs (Key Opinion Leaders), there are two essential factors to consider. First, it's crucial to have a deep understanding of the KOL's persona, their audience, and the narratives that resonate with them. 

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Take the time to research and analyze their content, engagement, and overall brand to ensure a good fit. Second, equally important is having a clear grasp of the client's products, unique selling points (USPs), goals, and target audience. 

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Understanding what the client aims to achieve and who they want to reach is vital in selecting the right KOLs and crafting an effective campaign. When the KOL's persona and the client's brand align, the resulting synergy can lead to increased engagement, trust, and ultimately, better results for both parties. This further helps create connections that are authentic, relevant, and impactful.

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Conclusion: Going Beyond Market Fit & Positioning

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Marketing in web3 takes more than skill to develop. In a speedy (and often unpredictable) space such as this, it requires a certain level of experience to truly keep your eyes and ears open to all facets of the industry. This is why we, as Lunar Strategy, pride ourselves on working with some of the best people in crypto. Our years-long connections with more than 300+ KOLs, thought leaders, and influencers have given us invaluable insights into how we run a crypto marketing brand. 

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Furthermore, as Lunar Capital, we’ve taken this one step further and approached some extremely talented builders in the space to help develop their ideas into full-blown crypto projects that resonate with an audience that’s ready for the next wave of financial, artistic, and technological development. We hope you’ve gained guidance with these insights, and if you’re a team looking to navigate the turbulent web3 waves, we’re only a discovery call away.   

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