The Ultimate Guide to Writing a Crypto Press Release

Working with over 150+ crypto teams across blockchains in the crypto marketing space has allowed us to gain massive insights into the power of press releases. A well-crafted crypto press release can do more than just capture attention, attract investors, and establish credibility. PR reflects brand benchmarks and are an essential tool for a complete market strategy. 

‍

If the goal was to just have people talking about your project, PR does that and much more. But if you’ve ever asked “What is it that makes PR a special tool in crypto marketing?” or “How does PR guarantee eyes on my brand or crypto project?” - look no further. 

Today, our guide walks you through the essentials of writing a crypto press release, ensuring your announcement stands out in the crowded crypto space.

‍

What Is a Crypto Press Release?

‍

A crypto press release (PR) is an official statement issued by a crypto project (or organization) to announce significant news ranging from new product launches, partnerships, and funding rounds to significant updates or events. 

‍

Press releases are distributed to media outlets, journalists, and online platforms to generate coverage and inform the target audience. 

‍

The primary goal of a crypto press release is to communicate important information clearly and concisely while building trust and interest in the project. This is a brand building exercise to boost visibility, develop interest, and generate engagement in the milestone movements within crypto projects. 

‍

Given the competitive nature of the crypto industry, a well-written press release can significantly boost a project's visibility and credibility.

‍

When To Send Crypto Press Releases

‍

You may be wondering what the right time is to send out PR for your crypto projects. We first need tp understand that there are several types of crypto press releases, each serving a specific purpose. Here are the different types of crypto PR releases that usually go out:

‍

1. New Product or Token Launch

‍

Announcing the launch of a new product, token, or service is a common type of press release. It includes key details such as specifications, launch dates, pricing, and benefits to the target audience.

‍

2. Updates and Announcements

‍

These press releases inform the audience about significant updates or changes to existing products, services, or projects. This could include software updates, new features, or expansions.

‍

3. Partnership Announcements

‍

When a crypto project forms a strategic partnership, a press release can highlight the collaboration's benefits and potential impact. It typically includes information about both parties involved and the reasons for the partnership.

‍

4. Event Announcements

‍

These press releases provide details about upcoming events such as conferences, webinars, or community meetups. They include information on the event's purpose, location, timing, and how to participate.

‍

5. Funding Announcements

‍

When a crypto project secures funding, a press release can announce the details. This includes the amount raised, the investors involved, and how the funds will be used.

‍

6. Executive Promotions and Hiring

‍

Announcing new hires or executive promotions can help establish credibility and showcase the talent behind a project. These press releases often include biographical information and the new hire's role.

‍

7. Awards and Recognitions

‍

Highlighting awards and recognitions can build credibility and showcase the project's achievements. These press releases detail the award, the granting body, and the significance of the recognition.

‍

How to Write a Crypto Press Release

‍

Follow these guidelines to create a press release that captures attention and delivers your message effectively.

‍

1. Strong Headline

The headline is the first thing readers see, so it needs to be attention-grabbing and informative. Keep it concise and focus on the main news. Avoid using superlatives and jargon. Instead, use numbers and specifics to make the headline impactful.

‍

2. Craft a Compelling Subheading

The subheading supports the headline by providing additional context. It should briefly summarize the announcement and highlight its significance. Together with the headline, the subheading should create a hook that draws readers in.

‍

3.  Write a Clear and Concise First Paragraph

The opening paragraph should answer the who, what, when, where, and why of the announcement. Start with the most important information to ensure readers understand the key points immediately.

‍

4. Provide Detailed Information

In the body of the press release, expand on the details provided in the first paragraph. Include relevant specifics, such as technical details, benefits, and background information. Ensure the language is clear and accessible, avoiding unnecessary jargon.

‍

5. Add Quotes from Key Figures

Including quotes from key stakeholders adds a personal touch and credibility to the press release. Quotes should provide insights or highlight the significance of the announcement. They can come from executives, partners, or industry experts.

‍

6. Include Visuals

Visuals such as high-resolution images, charts, or infographics can make your press release more engaging and easier to understand. Ensure the visuals are relevant and enhance the story.

‍

7.  Incorporate Social Proof

Adding social proof, such as user testimonials, statistics, or previous successes, can build trust and credibility. Highlighting positive feedback or impressive metrics can strengthen your announcement.

‍

8. Write a Strong Call to Action

Conclude the press release with a clear call to action. Tell readers what you want them to do next, whether it’s visiting your website, signing up for a newsletter, or participating in an event. Make the call to action direct and easy to follow.

‍

9. Provide Contact Information

Include contact details for media inquiries. This should include the name, email address, and phone number of a designated contact person. Providing easy access to additional information can help journalists follow up on your story.

‍

10. Add a Boilerplate

A boilerplate is a brief paragraph at the end of the press release that provides background information about your company. It should include your company’s mission, key achievements, and a link to your website.

‍

Example Structure of a Crypto Press Release:

‍

Headline: XYZ Token Launches Revolutionary Platform for Secure Transactions

‍

Subheading: The new platform aims to enhance transaction security and speed for crypto users globally.

‍

Main Visuals: [Insert high-resolution image of the platform interface]

‍

First Paragraph: XYZ Token, a leading cryptocurrency, today announced the launch of its new platform designed to provide secure and fast transactions for users worldwide. The platform will be available from September 1, 2024.

‍

Details: The XYZ platform leverages advanced encryption technologies to ensure the highest level of security. Key features include real-time transaction monitoring, instant confirmations, and a user-friendly interface. The platform is designed to cater to both novice and experienced crypto users, providing a seamless and secure experience.

‍

Quote: “We are thrilled to introduce this groundbreaking platform,” said Jane Doe, CEO of XYZ Token. “Our goal is to set a new standard for transaction security in the crypto industry, and we believe this platform achieves that.”

‍

Visuals: [Insert high-resolution image of the platform interface]

‍

Social Proof: Since its inception, XYZ Token has processed over 10 million transactions with zero security breaches. User feedback has been overwhelmingly positive, with a satisfaction rate of 95%.

‍

Call to Action: For more information and to start using the XYZ platform, visit [website link].

‍

Contact Information:

 For media inquiries, please contact:

John Smith

Media Relations Manager

Email: john.smith@xyztoken.com

Phone: (123) 456-7890

‍

Boilerplate: XYZ Token is a pioneering cryptocurrency committed to providing secure and efficient transaction solutions. Founded in 2018, XYZ Token has consistently delivered innovative products that enhance user experience and trust in the crypto space. Visit [website link] for more information.

‍

When to Use a Press Release in Your Crypto PR Strategy

Press releases are versatile tools that can be used in various situations to maximize their impact. Here are some key times to consider issuing a press release:

‍

1. Product Launches or Updates

‍

Announcing new products, tokens, or significant updates can generate excitement and attract attention from both the media and the crypto community. 

‍

2. Partnership Announcements

‍

Forming strategic partnerships can be a significant milestone. Announce these collaborations to highlight the mutual benefits and potential impact.

‍

3. Major Milestones or Achievements

‍

Celebrate important milestones such as reaching a certain number of users, achieving a funding goal, or receiving an award. These announcements can build credibility and trust.

‍

4. Event Announcements

‍

Promote upcoming events such as conferences, webinars, or community meetups. Provide details about the event’s purpose, location, timing, and how to participate.

‍

5. Crisis Management

‍

PR is extremely essential when a negative situation arises. In crypto, things move fast, and turning a bad situation into a positive direction is essential to retain and regain audience trust. This is where PR is crucial for your brand. Address challenges or negative events transparently. 

‍

Use press releases to offer clarity, provide solutions, and maintain trust during crises.

‍

Why PR Matters

‍

Writing an effective crypto press release is essential for communicating your project’s developments and achievements. By following the guidelines outlined in this article, you can create press releases that capture attention, convey important information, and build trust with your audience. 

‍

Remember, the key to success is clarity, relevance, and strategic storytelling. With these elements in place, your crypto press release can stand out and make a significant impact in the competitive crypto landscape.

‍

If you’re a crypto team looking to get the right message out right in time for your project launch, we’re only a discovery call away. We’d love to hear from you and discuss PR and KOL growth strategies. 

‍