crypto ai: conference 2024

The roles in a thriving community: Community Manager and Community Moderator

11 min read
Aug 22, 2022

Managing a community is essential for a business in Web3 and crypto for several reasons. First, it helps build and maintain trust with users. A strong community can provide valuable feedback that can help improve the product or service. It can also act as a sounding board for new ideas and help to spread the word about the business. In addition, a well-managed community can support and assist users, helping create a positive experience. However, running a Web3 community is not a one-man show. It takes a team of dedicated individuals with different skill sets to make it successful.

With that said, several essential roles must be filled for a community to be effective. This article will look at the roles of the community manager and the community moderator.

What is a community manager?

The community manager is responsible for the overall management of the community, including setting the goals and objectives and planning and executing activities that will help achieve those goals. The community manager is also responsible for maintaining relationships with community members and providing support and assistance when needed. In addition, the community manager should actively promote the community and recruit new members.

What is a community moderator?

The community moderator is responsible for moderating the community forums and ensuring that discussions remain on topic. This includes monitoring posts for spam or abusive behaviour and taking action as necessary. The community moderator also helps to keep the forum organized and flowing by providing structure and guidance. In addition, the community moderator may also be responsible for creating and enforcing community guidelines. Both the community manager and the community moderator play essential roles in the success of a community. Without both, the community would likely be less effective.

Hire an agency to manage your community full time

Outsourcing your community management to an agency is a great way to ensure that your community always has someone there to manage it. This can be especially helpful if you have a large or active community. An agency can provide the workforce necessary to keep up with the day-to-day management of the community and provide support when needed.

Remember, the aim of community building for Web3 entities is not to have every community member actively involved every day but rather to have a dedicated group of users that feel ownership over the space.

When you have this passionate group, they will organically bring in new members, keep the quality high and make your job 10x easier.

There are a few key things to look for when hiring an agency:

  • The agency should have experience managing communities for Web 3 entities.
  • The agency should be proactive and have a clear plan for how they will manage your community.
  • The agency should be responsive to your needs and be open to feedback.

A Web3 agency such as Lunar Strategy, for instance, offers its clients a plan of action based on the objectives mentioned by clients. Lunar Strategy's team takes the first step to introducing one of their community managers, who sets the tone seamlessly while onboarding new members and creating a sense of belonging within the community.

Community managers at Lunar Strategy will curve the community into personas to target and boost engagement by segmenting active topics and defining objectives to ensure expected levels of engagement are achieved.

Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Vide Haldorsson
Influencer Manager
Influencer Manager at Lunar Strategy.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Hassan Shafiq
Lunar Strategy
Lunar Strategy.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
Julieta Ose
Crypto Content Creator
Crypto Content Creator at Lunar Strategy.
Gino De Graaf
Google Ads Specialist
Google Ads Specialist at Lunar Strategy.
Sam Runge
Media Manager
Lunar Strategy.
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