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Social media is a source of entertainment for the majority of global web users. There are so many social media platforms to choose from, so what really are the best web3 social media platforms of 2024 that you should look out for?
In this article, we will explore the best Web 3.0 social media platforms for 2024. We will also understand the difference between Web 2.0 and Web 3.0 social media. Additionally, we shall see why Web3.0 platforms still need Web2.0 platforms for Web3 marketing purposes.
Let's delve deeper.
Best Web3 Social Media Platforms Of 2024
Now that you have a bit more context about how the Internet evolved to what it is today, let’s look at the top Web3 social media platforms in 2024 that emerged as pioneers on the way to decentralized social media.
1. DiamondApp
Diamond is a web3 social network that allows creators and their audiences to build an engaging online community around content, incentives, and ownership, built on DeSo (the Decentralized Social Blockchain).
The platform is a new type of web3.0 social network that combines investments with social media, and it’s built from the ground up as its own custom blockchain.
Its architecture is similar to Bitcoin, with the addition of supporting complex social network data at a larger scale.
Diamond is a fully open-source project with no centralized authority behind it, and it still gives the online community the features offered by Web2 platforms, like posting, sharing, and messaging.
2. Mastodon
Mastodon is a user-friendly microblogging platform that has been called an upgraded version of Twitter (Now X).
This Web 3 Twitter alternative is not a single website but a global network of communities not run by a centralized authority.
Mastodon has been around since 2016, but it experienced rapid growth recently as more users started looking for decentralized Twitter alternatives.
Unlike other social media networks, Mastodon is free to use, ad-free, developed by a nonprofit organization, run by creator Eugen Rochko, and supported via crowdfunding.
3. Audius
Audius is a blockchain-powered, decentralized music streaming service employing social media features to empower creators.
The platform is owned and run by an open-source community of artists, fans, and developers and has its own crypto token, AUDIO, providing artists with greater profits and increased control.
Audius has one million songs on the platform, over 250,000 active artists, and roughly seven million monthly users.
Although Audius does not intend to compete with mainstream music streaming platforms like Apple Music, the upstart streaming platform has instead carved out a niche of its own where music meets Web3.
4. Steem
Steem is a Web 3 social media blockchain that grows communities and makes direct revenue streams possible for users by rewarding them for sharing content to bring the qualities of blockchain to the online social networking domain.
Steem empowers the online community to become shareholders and earn value for creating and publishing content over Steem-based social apps. It is currently the only blockchain that can power real applications via social apps like Steemit.
This social media web3 platform flips the model of conventional social networks, presenting a fast, free, and scalable blockchain-based solution.
5. LBRY
LBRY has become a favored choice as a top Web3 social media site, appreciated for its decentralized nature in content sharing and publishing. Thanks to its blockchain-based infrastructure, LBRY provides a space for creators to share their work without the worry of censorship or external restrictions.
Users can discover a variety of content, ranging from videos to e-books, and have the option to support creators by purchasing items with cryptocurrency. With its emphasis on decentralization and content freedom, LBRY stands out as a promising platform in the Web3 space.
6. Chingari
Chingari, launched in 2018 as an Indian response to TikTok's ban, has evolved into a global community of over 175 million users, supporting 20+ languages. The platform's unique approach involves the GARI token, rewarding creators and users for various interactions. Users can earn tokens by engaging in activities like posting, watching, liking, sharing, and commenting.
These tokens can be exchanged for fiat or other cryptocurrencies, offering flexibility and potential appreciation. Chingari's success is evident with 1.6 billion video views, 50 million users, and the distinction of being India's #1 Social Networking App.
7. Minds
Minds is an open-source, decentralized crypto social network dedicated to internet freedom, freedom of speech, and privacy.
The networking platform hosts video content and blogs, and users can earn crypto tokens for their contributions to the network.
Minds is using blockchain technology to enhance the experience and benefits for the community, aiming to give privacy back to the people and reward engagement on creator’s channels.
The blogging platform and crypto network has 200K+ monthly active users and 1.25M+ registered users and is exploring a decentralized reputation system to help further users comprehend the trustworthiness of individual users as judged by peers.
What is the Difference Between Web 2.0 & Web 3.0 Social Networking Sites?
The major difference between Web 2.0 and Web 3.0 social networking sites is the fact that Web 3.0 is decentralized, secure, and offers privacy.
The popular social media platforms that we use on a daily basis are part of the second evolution of the web, known as Web 2.0. And the evolution came to an abrupt end with the birth of the new generation of the Internet: Web 3.0.
Social media platforms like Facebook, Twitter, and Instagram are all examples of Web 2.0. These platforms allow two-way communication between users and the internet, where users can post comments, create content, and interact with other users in real time.
In contrast, the best Web 3 social networks focus on three-way communication and decentralized internet technology with the mission of giving more power and privacy back to the user.
Web3 social media apps aim to connect users to shape communities and exchange information and ideas in a more efficient, private, community-centric, and transparent way.
While Web 2.0 social networking services are still popular and used in great volumes, Web 3.0 platforms are gaining traction due to the benefits they offer and the inherent concerns of Web 2.0 they address.
As an evolved and new version of the internet, Web 3.0 is rerouting the future of many industries like DeFi, GameFi, art, real estate, fashion - and much more.
The future of social media marketing lies in the hands of Web 3.0-enabled apps and platforms.
Click the video below if you want to journey through time and reminisce about the most popular social media platforms in Web 2.0.
The Rise Of Web3.0 Social Network
What characterizes your favorite social media platforms? Is it communicating with your local community and staying up-to-date with the latest trends from your favorite influencers and famous people?
The reality about Web 2.0 is that there was a concerning lack of privacy for users.
After the Cambridge Analytica scandal, disillusionment around the safety of Web 2.0 social networking sites spread like wildfire in the online community.
Internet users felt violated as BBC News reported that the data of 87 million users was shared in an improper and unethical way by Big Tech giant, Facebook.
In retrospect, the evolution of the web could not have come at a more convenient time, as the event sparked the Great Privacy Awakening.
Enter Web 3.0: Where privacy, transparency, community, and decentralization reign supreme.
Not only does the recent evolution of the web offer multiple benefits for various industries, but it is said that decentralization is likely the path we are all currently treading into the future.
Click below to view a short video about why many people see Web 3.0 as the future of the Internet.
Advantages of Web3.0 Social Media Platforms
- Decentralized platforms give more power, privacy, and potential back to the user.
- Web3.0 social media apps facilitate three-way communication between users instead of two-way communication on Web 2.0 social networking sites.
- These platforms focus on building communities and exchanging information and ideas in a more efficient, private, community-centric, and transparent way.
- Decentralized social media platforms are growing in popularity due to the inherent benefits they offer over the norm of Web 2.0 social networking sites.
- A decentralized network enables users to have free speech without the censorship of corporate policymakers.
Best Web2 Social Media Platforms For Web3 Marketing
That said, Web3 companies are still dependent on centralized Web2 platforms to reach wider audiences and spread awareness about the benefits that these web3 platforms offer.
So, what are the best centralized social media platforms to market your Web3 project?
1. Twitter
Twitter is a centralized social network for users and community members to share their user-generated content creation, short-written Tweets, retweet posts from other community members, and join Twitter spaces.
There are 217+ million active daily users on the platform, with 350,000 tweets sent per minute, totaling half a billion tweets every day.
Due to the high volumes of users on the platform and the amount of crypto and Web3 accounts, Twitter has become a hub for Web3 marketing.
2. Telegram
Telegram is a cloud-based social media platform with a user base of over 550 million active users per month.
Known for its privacy features, the platform has become popular with people concerned about online privacy. This explains why Telegram is the preferred platform for Web3 enthusiasts. Telegram also has a number of crypto marketing-friendly features and customizations that make it an attractive option for Web3 marketing.
Telegram enables users to create public and private channels, making it easy to target specific audiences, create hype around your project, and persuade community members with your Web3 marketing messages.
3. Discord
Discord is an instant messaging network that evolved from a gamer hub to a Web3 hub, as many users and Web3 companies employ this platform to promote their projects and scale their communities.
The platform has an estimated 140 million active monthly users and more than 450 million registered accounts, making it a prominent channel for Web 3.0 companies and projects to focus their marketing efforts.
Discord offers services related to cryptocurrencies, DeFi, and Web3 ventures, making it a great platform for building and managing communities successfully.
Characteristics Of Centralized Social Media Platforms
- Centralized platforms are more focused on broadcasting information to large audiences instead of facilitating communication among social media users.
- They are often less transparent and privacy-friendly than decentralized social media platforms.
- Users of centralized social media platforms are typically the product, as their data is used to generate profits for the platform owner.
- Centralized social media platforms frequently censor or remove content that is deemed undesirable by the owner or moderator.
- They also rely on social media tools and user-generated content to keep the user engaged, and often reward users for creating and sharing user-generated content.
- Centralized social media platforms typically focus on communication and networking between people, rather than building communities.
Web3 Social Media Vs. Traditional Social Media Platforms
It is only a matter of time before decentralized platforms pave the way for more decentralized platforms. It is speculated that the standards of Web 3 social platforms will drive the improvement of Web 2.0 platforms to stay relevant.
Users are no longer blindly accepting the lack of privacy of Web 2.0 networks. Instead, they are now prioritizing the interactive process, creator economy, and general safety measures offered by social Web3 platforms.
Do you think Web3 social networks will become the new media norm?
Final Words
Web 3.0 technology is ushering in an era of new media networks to enable users to communicate with one another to build an online network.
The fact of the matter is that our favorite social media platforms in Web2 often don’t have the evolved priorities of data privacy, and this is becoming more of a concern for old and young people alike.
Any excellent platform cannot be sustainable if the privacy of community members is not upheld to high standards.
Do you think Web 3.0 social networking is just the tip of the decentralized iceberg?
Web3 Social Media FAQs
What is the Web3 Twitter alternative?
Mastodon is a web3 Twitter alternative. It is free to use, ad-free, and decentralized. The platform runs on thousands of servers that are linked together to produce content. Each user can have their own server and enjoy the power that web2 platforms like Twitter don't offer.
Is Facebook on Web3?
Currently, Facebook is not on Web3. However, its parent company, Meta, is making plans to move both Facebook and Instagram to web3 in the near future.
How does Web3 change social media?
Web3 will change social media by letting users take ownership of their content, building trust and authenticity, providing better monetization options for content creators, and delivering a greater sense of privacy and data control.
Lunar Strategy & Web 3.0 Social Media Marketing
Lunar Strategy gives projects an early advantage in the ever-evolving world of Web3 and crypto.
Get in touch with our team of experts to take your Web3 social media campaigns to the moon and beyond.
Tim Haldorsson
CEO
CEO of crypto and Web3 marketing agency Lunar Strategy, involved in the crypto scene since 2017. Provides forward-thinking Web3 marketing insight as a contributor to Cointelegraph, Rolling Stone, Daily Coin, NFT Plazas, and Finance Magnates.
Jack Haldorsson
CMO
CMO at Lunar Strategy. Been in the crypto space since 2017. Jack leverages his know-how of the blockchain ecosystems and strong KOL relationships to execute result-focused strategies that amplify brand storytelling, drive awareness and grow the project sustainably with the help of Influencer relations.
Adam Westerén
Head of Sales
Adam's passion is to create self-sustainable communities in the Web3 world. He enjoys when you create a Web3 community that can grow by itself. This is what he does in his current role as Head of sales.
William Rejström
COO
As a Community Manager at Lunar Strategy, I'm passionate about finding new ways to connect people, add value and build strong community relationships.
Shann Holmberg
COO
As head of growth at Lunar Strategy, I understand the significant shift away from traditional marketing strategies that Web3 projects require.
Nick Ballanutsa
Crypto Content Creator
Crypto Content Creator, Nick is creating engaging Twitter threads & posts for leading crypto & NFT companies.
Johnny Pedro
Head of Partnerships
Head of Partnerships at Lunar Strategy, creating win-win solutions for Web3 companies. You might have heard his music on Tomorrowland from his previous ventures in the music industry.
Jarrod Frankel
Head of Community
Jarrod is responsible for the teams that provide both engaging social media content and enticing and informative articles for our clients.
Tayler McCracken
Editor at Coin Bureau
Tayler McCracken is the Editor-in-Chief of the Coin Bureau, a leading publication that provides cryptocurrency education.
Vineet Nair
Writer
As a web3 storyteller, Vineet brings a wealth of experience in content, journalism, and management, with hands-on knowledge of metaverses, NFTs, AI, and finance.
Mairead Finlay
Writer
British writer specialising in NFTs, luxury lifestyle & travel based in Portugal. Previous publications include Business Insider, LoveEXPLORING, The Guardian and My French Country Home Magazine. Previously the SEO Editor of tech & startup website TechRound.
Sandra Vukovic
Content & Marketing Specialist
Content & Marketing Specialist at Lunar Strategy.
David Kevin Jeppesen
Lunar Strategy
Raised in the spring of technology, solving problems and finding simple digital solutions is part of my nature. I’m a teachable individual who is always eager to learn and develop as a person.
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