Lunar3 Capital: Exploring New Horizons In Web3 & KOL Fundraising

At Lunar, we’ve worked tirelessly across the span of 5 years, working closely with the finest innovators and ideators in crypto to bring them closer to their goals, raise capital, and develop their communities. With over $60M in marketing budget managed for 200+ clients since 2019, our time-tested marketing strategies helped us immerse ourselves in a deeper understanding and connection with not just our network, but the overall crypto ecosystem.

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Things move fast in crypto, new types of projects enter the market almost every week, leading to people losing track of all the communities they’re involved in. Eventually, what ends up happening is that they disconnect themselves from the wider web3 ecosystem entirely. On the developer side of the equation, these challenges mean that there is an obvious need to stand out from the noise.

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Every crypto business is essentially a ‘people’ business, and our hard-earned experience with public relations, managing over 100+ crypto thought leaders, has led us to figure out future-proof web3 marketing strategies.

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This combined experience has led to our decision to launch Lunar3 Capital - a web3 strategic investor that allows us to foster our network and have a direct impact on their overall visions.

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Lunar3 Capital: To The Moon & Beyond

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Lunar3 Capital is the investing arm of Lunar Strategy. We’ve partnered with top names like Polkadot, ICP, MultiversX, ROSE, and over 170 web3 projects. Our goal is to bridge the gap between amazing projects, top-notch influencers, and content creators, fostering long-lasting partnerships.

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Based in Lisbon, Portugal, we've successfully taken projects from great ideas to fully-fledged ecosystems and have played a key role in accelerating the growth of leading ecosystems in the Web3 space.

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Lunar3 Capital is the solution to three key challenges we’ve come across during our time in Web3:

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• Launch Early Ideas: From our learned experiences handling multiple crypto projects, we’ve made sure to stick to the “still early” vibes in the crypto space. We’ve now crossed this mentality over to our investing strategies and - after careful consideration and curation - love to double down on budding, early projects with massive potential. We help fund these projects and help them bring their dream product to a marketable reality.

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• Connecting To Crypto Creators: We want to ensure that we curate the best ideas and bring them to the limelight. To do this, our highly curated network is connected to our top crypto KOL talent. Our macro influencer network (100K followers and up) helps expand reach and build credibility and community trust for builders who are truly bringing innovation and passion to the industry.

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• Building Community & Communication: As we mention in our “Secrets Behind Crypto Ecosystem” e-book - “Stop Building, Start Promoting.” The days of simply ‘heads down building’ are coming to a slow but certain end. At Lunar3 Capital, we want to make sure that our networks communicate their products across and beyond their digital boundaries. This means working closely with our clients at each stage of their development and charting a course forward. We build communication systems to take your products to a wider audience while allowing you to be busy refining your products in itself.

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Final Word

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Lunar3 Capital is the flagship of Lunar Strategy. With this venture, not only do we get the opportunity to work more hands-on with our clients, but we also get to see how our vast network of KOLs, developers, builders, and creators can benefit from each other by sharing a combined wealth of experience and knowledge.

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This is the next level of our vision, built from the love of web3 – for us, by us, to you!