Web3 Community Management

The marketing plan we've developed for your project is based on the objectives you've mentioned. We've outlined the services we plan to provide to help you reach your objectives and take part in the activities you've chosen in the following sections.

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Objectives & Key Results


Community is at the backbone of every successful Web3 project. We will help you to create and maintain a community that we create value for and make them feel welcome in the community. Educate the community about the niche and marketing

Key Results

When you are getting engaged members in the community that enjoy spending time in the community this will help with boosting fundraising, creating engagement for social media, and creating loyal fans of your project. KPI: New members, messages per day, lurkers vs active users.


Learn about the problems, and pains that the community has in order to address them by deploying moderators & community managers to create a great experience for the community. We will create events and other engagement initiatives to increase community engagement.


Week 1

Onboarding with the Lunar team means that our community manager will get to know your project. Understand the goals and set the expectation in place for the coming weeks. Discord & Telegram will be created if they do not already exist and at the end of the first week, the community will be ready to take in people. 1h community meeting

Week 2

During the second week the Lunar team will have started to get the know the community. This means that we will setup automations and other settings in order to incentivise engagement and be able to monitor the community. Planning of event 1 1h community meeting Strategy plan forward Full moderation in place

Week 3

During the third week, we will get out the first community event that was planned during the second week. We will also start to engage with the community and share at least 5 weekly messages/announcements. Event 1 launch 1h community meeting Started implementing strategy moderation in place

Week 4

After the first three weeks, here the community will be fully operational. Automations in place, the community manager has gotten to know the community and moderation is keeping the community safe. Launch the second event, with more focus on growth. Could be a giveaway or similar that looks to increase the community. 1h community meeting and report of the first month.

Week 5+

After the first month, we will continue with weekly updates on the community. We will have at least 2 community events per month and work on daily communication. Moderation and management. Your community is now growing organically, people can feel safe being in your community as well as getting value everyday with updates and conversation.

Case Studies

Olympus Game

Olympus Game


Olympus Game is a strategic 3D tower rush game taking place in the Greek mythology era which integrates blockchain technology and NFT.

Sahara Protocol

Sahara Protocol


Sahara Protocol is a privacy DeFi-ecosystem that connects real-world value with blockchain.

Recast1 Coin



Recast1 is the world’s first user-oriented coin that is now listed on Bitmart

Oasis Foundation

Oasis Foundation


Oasis is a Top 100 project by volume on CoinMarketCap, and the leading privacy-enabled and scalable layer-1 blockchain network pushing Web3 forward.




World’s largest all-in-one crypto index investing platform, enabling clients to invest in top crypto trading algorithms and expert-curated crypto baskets for long-term wealth.




First cryptocurrency backed by NFTs. Shared ownership and utility for blue chip NFTs.

What do clients think about us?

Lunar Strategy has demonstrated keen expertise in this field through successful and satisfying deliverables. They communicate thoroughly and responsively, streamlining the workflow and immersing in the tasks. Furthermore, their meticulousness, methodological approach, and foresight are noteworthy.

Tyler Mullins

founder of Omni Agency
Originally worked with Lunarstrategy on a Crypto launch, and later on an NFT launch, and they helped out more than I could have ever asked for. They assisted with the Community management and the whole marketing for our projects. I am very pleased with their work and I highly recommend for anyone in need of marketing assistance or trying to grow a genuine community!

Alex Hedlund

crypto founder
We’ve been working with Lunarstrategy for more than one year, and they have proved to be a great and professional team, passionate about what they do. They are always looking for the best services for their clients.


Lunar Strategy is great with PR good writers and good connections in the places crypto project want to be at. Would highly recommend it to others.

Toms Selga

With Lunar Strategy’s help, our company was able to recognize our target market, and the campaigns have successfully generated leads. The team proactively and effortlessly touches base on Slack, ensuring a seamless collaboration.

Romain Retailleau

Marketing Director, DBLR
Lunar Strategy’s efforts yielded good results, and the client was satisfied with their service and performance. The team was great at communication, and they were open, transparent, and available at any time. They used Slack, Zoom, and WhatsApp to communicate. Overall, they were easy to work with.

Tristan Reinsma

CEO, Rein-Commerce BV
Game Starter
Nobility Token
Pixel Pix
Dark Frontiers
Kounotori Token
Sahara Protocol
Marble Heroes
Recast1 Coin
Oasis Foundation
Olympus Game

Make fans out of your community members

When you partner with Lunar Strategy, we will get started with establishing the objectives & key results that are needed to achieve your marketing goals. Our team works in an agile way with marketing sprints to maximise the weekly output of the marketing activities.