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We work closely with founders and teams across stages, from early launches to scaled ecosystems. If you’re exploring a campaign, looking for support, or just want to get a sense of how we work, reach out. We’re easy to talk to.
open hours
Mon-Fri 09:00 — 18:00
Jack Haldorsson
Managing Partner
Luka Mrkić
Head of BD
Emil Lindström
BD & Investor Relations
e-mail
info@lunarstrategy.com
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Crypto Influencer Marketing

Strategic influencer campaigns that amplify your narrative through trusted voices, driving awareness, credibility, and momentum for crypto projects at any stage.

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about
Crypto projects treat influencer marketing as transactional posts that vanish within hours. They chase follower counts, pay for generic shoutouts, and wonder why engagement doesn't translate to actual community growth or sustained interest. Without strategic direction, influencer campaigns become expensive noise that fails to move the metrics that matter.

Effective crypto influencer marketing requires narrative alignment, audience targeting, timing coordination, and content that resonates with the communities you need to reach. As a specialized crypto influencer marketing agency, we understand these dynamics. A scattered approach burns budget while diluted messaging confuses potential users instead of converting them.

Our crypto influencer marketing services connect your project with crypto influencers who align with your positioning and speak to your target audiences. We handle everything from creator sourcing and narrative briefing to campaign coordination and performance tracking. Whether you're building pre-launch awareness, driving TGE momentum, or sustaining post-launch engagement, we structure influencer campaigns that create real traction.
Book a Meeting
open hours
Mon-Fri 09:00 — 18:00

Who Our Crypto Influencer Marketing Agency Serves

Pre-Launch Projects Building Awareness

You're preparing for launch but lack visibility in your target market. Our blockchain influencer marketing strategy helps you reach relevant audiences early, building anticipation and community foundation before your official announcement.
[
01/06
]

Projects Preparing for TGE

Your token launch is approaching and you need coordinated awareness across multiple audiences simultaneously. Our crypto influencer campaigns ensure your narrative reaches the right communities at the right time, creating momentum that carries through your launch window.
[
02/06
]

Post-Launch Projects Needing Sustained Momentum

Initial launch attention faded and your growth stalled. Our crypto influencer strategy helps you re-engage audiences, introduce your project to new communities, and maintain consistent visibility that drives ongoing user acquisition.
[
03/06
]

Projects Entering New Markets or Regions

You're expanding geographically or targeting new user segments. Our influencer network spans global markets and specialized niches, helping you establish credibility and awareness in territories where you lack organic presence.
[
04/06
]

Projects with Strong Product, Weak Distribution

Your product works, your tech is solid, but nobody knows you exist. Our crypto influencer marketing connects you with creators who can explain your value proposition to audiences already interested in what you've built.
[
05/06
]

Projects Competing in Crowded Categories

Your market is saturated with competitors and breaking through feels impossible. Our web3 influencer marketing approach identifies the specific creator partnerships and narrative angles that differentiate you from the noise and capture mindshare.
[
06/06
]
←
→

Pre-Launch Projects Building Awareness

You're preparing for launch but lack visibility in your target market. Our blockchain influencer marketing strategy helps you reach relevant audiences early, building anticipation and community foundation before your official announcement.
[
01/06
]

Projects Preparing for TGE

Your token launch is approaching and you need coordinated awareness across multiple audiences simultaneously. Our crypto influencer campaigns ensure your narrative reaches the right communities at the right time, creating momentum that carries through your launch window.
[
02/06
]

Post-Launch Projects Needing Sustained Momentum

Initial launch attention faded and your growth stalled. Our crypto influencer strategy helps you re-engage audiences, introduce your project to new communities, and maintain consistent visibility that drives ongoing user acquisition.
[
03/06
]

Projects Entering New Markets or Regions

You're expanding geographically or targeting new user segments. Our influencer network spans global markets and specialized niches, helping you establish credibility and awareness in territories where you lack organic presence.
[
04/06
]

Projects with Strong Product, Weak Distribution

Your product works, your tech is solid, but nobody knows you exist. Our crypto influencer marketing connects you with creators who can explain your value proposition to audiences already interested in what you've built.
[
05/06
]

Projects Competing in Crowded Categories

Your market is saturated with competitors and breaking through feels impossible. Our web3 influencer marketing approach identifies the specific creator partnerships and narrative angles that differentiate you from the noise and capture mindshare.
[
06/06
]
←
→

Our Crypto Influencer Marketing Process

As a full-service crypto influencer marketing agency, our crypto influencer marketing services follow a structured approach designed to maximize campaign impact and ROI.

Strategy & Onboarding

[
01/04
]
We start with a comprehensive strategy workshop to define your campaign objectives, narrative framework, target audiences, and success metrics. This gives us the foundation to identify which creators align with your goals and how messaging should be structured across different audience segments. We develop creator briefs, content guidelines, and campaign timelines that ensure every activation supports your broader marketing strategy.

Creator Sourcing & Coordination

[
02/04
]
We source and vet crypto-native influencers across relevant platforms. Our network includes tier-1 industry voices, specialized niche creators, and high-engagement micro-KOLs. We handle all outreach, negotiations, contracts, and briefings to ensure creators understand your narrative and deliver content that resonates with their specific audiences. Timing gets coordinated so posts create momentum rather than scattered impressions.

Campaign Execution & Live Monitoring

[
03/04
]
The campaign goes live with coordinated posts across multiple creators and platforms. We monitor content delivery in real-time, track engagement as it develops, and coordinate follow-up posts or adjustments based on early performance signals. Our team stays active throughout the campaign window to handle creator questions, timing shifts, or pivots based on what the data shows.

Reporting & Optimization

[
04/04
]
We report on KOL performance, engagement, ROI and suggest adjustments for future campaigns. You get actionable insights that inform your next influencer activation.

Crypto Influencer Marketing Case Studies

TheorIQ

$78M Pledged, 40x Oversubscribed
[
01/03
]

Challenge:

TheorIQ needed to build community engagement and momentum ahead of their TGE while driving meaningful participation in their community sale.

What We Did:

We overhauled TheorIQ's ambassador program, transforming it into a growth engine with new tiering structures, gamification mechanics, and onboarding. We launched a custom leaderboard integrating on-chain data, creating competitive dynamics that drove sustained content creation. This coordination ensured TheorIQ maintained consistent visibility across crypto Twitter throughout their pre-TGE phase.

Results:

$78M pledged via oversubscribed community sale (40x oversubscribed)
7M+ total impressions across influencer content
219K+ total engagements from ambassador-driven campaigns
Dominant positioning leading into TGE
[
01/03
]

Warden Protocol

0 to 50k DAU in 6 Weeks
[
02/03
]

Challenge:

Warden Protocol needed to drive rapid user growth and validate product-market fit ahead of their TGE through a full-funnel campaign that would build traction and prove market resonance.

What We Did:

Our crypto kol marketing strategy combined positioning with coordinated creator activations across X and YouTube. We activated 75 content creators, ensuring narrative alignment across 90+ content pieces. Each creator received detailed briefs covering core value propositions, target messaging, and campaign objectives.

Results:

5M users onboarded in 6 weeks
75 content creators activated across X and YouTube
90+ content pieces with narrative alignment
$20 CPM during peak campaign moment
3M+ organic impressions across campaign assets
[
02/03
]

Limitless

$200M Pledged, Record-Breaking Community Raise
[
03/03
]

Challenge:

Limitless needed creator activations to amplify key initiatives and drive record-breaking participation in their community fundraising campaigns while maintaining sustained visibility within crypto Twitter.

What We did:

We activated multiple creator campaigns to support Limitless's growth phases, mobilizing influencers to build strong narrative momentum across X. We coordinated timing across multiple creators to ensure sustained visibility, keeping Limitless prominent in community discussions throughout their raise period.

Results:

$200M pledged in community raise (record-breaking)
550K+ impressions across influencer content
97 posts deployed from coordinated creator activations
$19.60 CPM average across campaign
2.75% engagement rate across influencer content
[
03/03
]

250+ Crypto Projects Launched

We've structured influencer campaigns across every project stage and vertical: from DeFi protocols to L1 blockchains, gaming projects to infrastructure plays. Our network includes relationships with hundreds of crypto-native creators built over years of consistent collaboration and successful campaigns.
[
01/05
]

Crypto-Native Creator Network

As a specialized web3 influencer marketing agency, our relationships with crypto influencers are built on trust and proven results. We work with creators who understand crypto narratives, speak authentically to their audiences, and deliver content that drives real engagement. We know which creators move mindshare in specific niches and which partnerships waste budget.
[
02/05
]

Campaign Design

Unlike typical kol agencies, we design blockchain influencer marketing campaigns where every creator activation serves a purpose. Messaging aligns with your positioning. Timing coordinates with product milestones. Audience targeting ensures you reach people who care. Every dollar spent has measurable intent and trackable outcomes.
[
03/05
]

Why Lunar as Your Crypto Influencer Marketing Agency

End-to-End Campaign Management

From initial strategy through final reporting, we handle everything. You get one point of contact managing the entire process: creator sourcing, negotiations, briefing, content coordination, live monitoring, and performance analysis. No juggling multiple creator relationships or piecing together campaign management across platforms.
[
05/05
]

Performance Tracking

We track profile visits, follows, community joins, and sustained engagement. Our reporting shows which creators drive real results and which partnerships underperform. Every campaign builds knowledge that makes your next activation more effective.
[
04/05
]
Why Lunar for Crypto Event Management

250+ Crypto Projects Launched

We've structured influencer campaigns across every project stage and vertical: from DeFi protocols to L1 blockchains, gaming projects to infrastructure plays. Our network includes relationships with hundreds of crypto-native creators built over years of consistent collaboration and successful campaigns.
[
01/05
]

Crypto-Native Creator Network

As a specialized web3 influencer marketing agency, our relationships with crypto influencers are built on trust and proven results. We work with creators who understand crypto narratives, speak authentically to their audiences, and deliver content that drives real engagement. We know which creators move mindshare in specific niches and which partnerships waste budget.
[
02/05
]

Campaign Design

Unlike typical kol agencies, we design blockchain influencer marketing campaigns where every creator activation serves a purpose. Messaging aligns with your positioning. Timing coordinates with product milestones. Audience targeting ensures you reach people who care. Every dollar spent has measurable intent and trackable outcomes.
[
03/05
]

End-to-End Campaign Management

From initial strategy through final reporting, we handle everything. You get one point of contact managing the entire process: creator sourcing, negotiations, briefing, content coordination, live monitoring, and performance analysis. No juggling multiple creator relationships or piecing together campaign management across platforms.
[
04/05
]

Performance Tracking

We track profile visits, follows, community joins, and sustained engagement. Our reporting shows which creators drive real results and which partnerships underperform. Every campaign builds knowledge that makes your next activation more effective.
[
05/05
]

Crypto Influencer Marketing FAQ

How does your crypto influencer marketing agency select influencers for campaigns?

We evaluate creators across multiple dimensions: audience quality and demographics, engagement rates and authenticity, content style and narrative fit, historical campaign performance, and specific expertise or niche authority. We prioritize alignment over follower count. A mid-tier creator with the right audience delivers better ROI than a mega-influencer whose followers don't care about your category.
[
01/06
]

How do you ensure creators stay on-message?

Every creator receives a comprehensive brief covering your narrative framework, key messages, positioning, and content guidelines. We review content before it goes live when possible, and maintain active communication throughout the campaign to handle questions or adjustments. We balance brand consistency with creator authenticity. Overly scripted content underperforms because audiences can tell when creators aren't speaking in their natural voice.
[
02/06
]

What results can we expect from an influencer campaign?

Results depend on campaign objectives, budget, creator mix, and market conditions. Typical campaigns drive measurable increases in profile visits, follower growth, community engagement, and website traffic. Well-executed campaigns create sustained momentum. Audiences discover you through trusted voices and stick around because your narrative resonates. We define specific success metrics during strategy development based on your goals.
[
03/06
]

How do you handle creator payment and contracts?

We manage all payment processing, contracts, and creator relationships on your behalf. Payment structures vary by creator and campaign scope. Some work on fixed fees, others prefer token allocations or hybrid models. We handle negotiations to ensure fair market rates while protecting your budget and maintaining creator relationships for future campaigns.
[
04/06
]

Can you work with influencers we already have relationships with?

Absolutely. We can incorporate existing creator partnerships into broader campaign strategies, handle coordination and briefing for creators you've already engaged, or expand your network with new partnerships that complement your existing relationships. Many clients come to us with 2-3 creator relationships and leave with a network of 10-20 aligned influencers.
[
05/06
]

How long does it take to launch an influencer campaign?

Timeline depends on campaign complexity and creator availability. Simple campaigns with 5-10 creators can launch within 2-3 weeks. Larger, coordinated campaigns across 20+ creators typically require 4-6 weeks for strategy development, creator sourcing, briefing, and content coordination. Time-sensitive launches can be accelerated but may limit creator selection or require premium rates for fast turnarounds.
[
06/06
]
30 min Free Call
Flexible Scheduling
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Let’s Talk Strategy
We’ll get to the point. You explain what you’re building and we’ll explain how we’d support it.
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Jack Haldorsson
Jess Declercq
Jess Declercq
Jack Haldorsson
Successful crypto projects work with the right crypto influencer agency to ensure the right people know about them. Influencer campaigns amplify your narrative through voices your target audiences already trust, creating awareness and momentum that translates to real growth.

Our crypto influencer marketing services connect you with the crypto influencers who matter, coordinate campaigns that create impact, and track the metrics that prove ROI.

This is how crypto projects cut through noise and build presence that lasts.
e-mail:
info@lunarstrategy.com
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