Dark Frontiers is an action-packed, play-to-earn MMORPG set in a dark fantasy version of space. Players must be resourceful, creative, and courageous to survive on harsh and often lifeless planets. Explore, fight, and earn your way to victory in this unique and immersive game.
scope of work:
Content Writing
01/
Influencer Marketing
02/
Public Relations
03/
04/
05/
What We Did
Challenge
01.
Dark Frontiers was going to launch an NFT collection on Binance with 3,500 NFTs for their new game. Each NFT represented a character in the game. Their goal was to build up the hype and press around the launch.
Campaign Details
02.
Lunar Strategy team supported Dark Frontiers with finding suitable NFT influencers on YouTube, Twitter to do reviews of the project. As well as creating articles for press release about the launch.
Key Result
03.
The whole collection sold out within 2 minutes on Binance and it was a huge success. The trading volume was over 3 million dollars in the first weeks.
