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Lunar Holding LDA
VAT: PT516 253 999
‎ㅤ‎‎
Rua Nova de Sao Pedro,No. 54,
2nd Floor, Office D 9000-048
Funchal, Portugal
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Your Crypto Ecosystem
Growth Agency
We are a Web3-native marketing team, helping projects with everything from go-to-market strategies to authority building and Web3 growth initiatives.
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trusted by:
+6
Years in Market
+40m
Marketing Budget
Invested
250+
Happy Clients
30+
People in Team
Featured Cases
Crypto
2024

Polkadot

Polkadot is set to empower a fully decentralized web where you, the user, are in charge. Designed to bridge the gap between private...
read more
Crypto
2024

ICP Internet Computer

The Internet Computer reinvents compute on blockchain, incorporating more than a 1000 years of R&D effort. Everything is now on-chain.
read more
Crypto
2022

Oasis Network

Network - the missing piece for Web3 privacy. Add confidentiality to dApps on any EVM network. High throughput, low fees, and security...
read more
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Our
Services

Social Media Management

Building up the awareness of the brand and the problems they are solving. Building up the social media community and establishing...
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GTM Strategy Development

We create a comprehensive go-to-market strategy for your project to ensure that all the moving part work for a single purpose – grow your...
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Influencer Marketing

We at Lunar Strategy have been working with Influencer Marketing in the web3 space for the last 3 years evolving how we work, which...
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Public Relations

Lunar Strategy are contributors to some of the leading publications in the crypto space, and we have a large network of connections...
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Web3 Paid Advertisement

Our paid advertising solutions includes everything from strategy, ad creatives to picking the most suitable platforms to get the best possible chance of reaching your paid ads goals. At Lunar Strategy, we have managed 50+ paid advertising, working around policies and mastering the best practices of each platform.
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KOL Fundraising

At our investor arm, Lunar3 Capital, we have access to the top key opinion leaders in the crypto space and have established relationships with the market movers in the industry. Lunar3 helps great start-ups fill out KOL investor rounds with suitable partners for your project.
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[ learn more ]

Testimonials
total
( +6 )
testimonials
see all
↳
06.
Stijn Paumen
CEO - Helio
Lunar Strategy and their team had creative ideas and a deep understanding of crypto & web3. They supported Helio with getting substantial coverage in various top finance & crypto media which really put us on the map.
Helio
↳
05.
Tyler Mullins
Founder, Omni Agency
Lunar Strategy has demonstrated keen expertise in this field through successful and satisfying deliverables. They communicate thoroughly and responsively, streamlining the workflow and immersing in the tasks. Furthermore, their meticulousness, methodological approach, and foresight are noteworthy.
Omni Agency
↳
04.
Théo Sastre-Garau
Co-Founder, NFTevening
Lunar Strategy has been a strategic partner for NFTevening and has brought business consistently over the last few months. They are proactive, reliable and a great communication. I would definitely work with them in the future for marketing purposes.
NFTevening
Blog
Our blog is a dedicated channel for our team to share unique marketing insights we’ve learned during our years in web3 marketing.
Crypto
8 Min Read
March 24, 2025

The Strategic Role of KOLs in Crypto Marketing: How Top Agencies Drive Success

Crypto marketing heavily relies on KOLs (Key Opinion Leaders) who build trust, simplify complex concepts, and influence market behavior. Top agencies leverage strategic KOL partnerships, utilizing data-driven insights and AI tools for measurable, sustainable success.
read an article
Crypto
9 Min Read
March 23, 2025

Mastering Crypto Ecosystem Growth: Strategies from the Experts

The article highlights the critical role of strategic marketing—including influencer outreach, powerful PR storytelling, and focused social media engagement—in ensuring crypto projects achieve market adoption and ecosystem stability, featuring Lunar Strategy’s data-driven success methods.
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Crypto
8 Min Read
March 17, 2025

Top 10 Crypto Marketing Tactics for Ecosystem Growth after the Crypto Reserve Announcement

After FTX collapsed in 2022, crypto rebounded by rebuilding trust through strategic reserve announcements. Successful projects employed tactics like AI-driven marketing, community events, media funnels, influencer partnerships, and strategic engagement, fueling sustainable ecosystem growth.
read an article
Crypto
6 Min Read
March 17, 2025

Top 5 CMOs in Crypto 2025: Taking Crypto Marketing Beyond Screens

Highlighting 2025's top five crypto CMOs—Jack Haldorsson, Emily L., Alon Keren, Blaze Arizanov, and Ariane Murphy—this article showcases their unique strengths in strategy, influence, speed, precision, and emotional connection, collectively shaping crypto marketing's future.
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Crypto
7 Min Read
March 11, 2025

Why A Red Market Is Good for Crypto Marketing

This article explains why crypto projects should increase marketing efforts during bear markets. Reduced noise means cheaper attention and stronger community building, positioning savvy projects to outperform competitors once the market rebounds.
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Crypto
6 Min Read
February 26, 2025

A Web3 InfoFi Revival: 5 Reasons Why Kaito Is Here To Stay‍

Kaito uses AI to filter crypto noise, ranking quality content with Yaps. It enhances decision-making and trust in the Web3 ecosystem.
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date
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Feb 26, 2025
6 Min Read
A Web3 InfoFi Revival: 5 Reasons Why Kaito Is Here To Stay‍
Crypto
Feb 25, 2025
5 Min Read
Company-Led Marketing: How Top Crypto Projects Dominate Kaito Mindshare
Crypto
Feb 21, 2025
7 Min Read
Top 5 Strategies to Dominate Kaito Mindshare Before TGE ‍
Crypto
Feb 4, 2025
4 Min Read
AI Agents: The Double-Edged Sword of Web3
Crypto
Feb 4, 2025
5 Min Read
Why Influencer Marketing Fails in Crypto (and How To Fix It)
Crypto
Jan 24, 2025
7 min read
Mastering Marketing in the Age of Kaito Connect and Yaps
Crypto
Jan 15, 2025
6 Min Read
Understanding ICOs and ICO Platforms: A Lunar Strategy Guide for 2025
Crypto
Jan 14, 2025
8 Min Read
Top 5 Tips to Make a Successful Token Launch IN 2025!
Crypto
Oct 31, 2024
7 Min Read
From Idea to Impact: Our Journey To the Crypto AI Conference 2024
Crypto
Aug 9, 2024
7 Min Read
The Rise of Blockchain AI: A New Era of Intelligent Systems
Crypto
Meet the
Lunar Team

Tim Haldorsson

CEO

Shann Holmberg

COO

Adam Westerén

Head of Sales

William Rejström

Community Manager
Join Our Team
Join our growing team, learn about our exciting opportunities. Get a chance to work with some passionate, talented and creative individuals.
see open position

Jack Haldorsson

CMO

Vide Haldorsson

Influencer Manager
awards

Top Blockchain Company

2022

Cointelegraph Innovation Circle

2022

Best Crypto & NFT Agency

2022

ICO Marketing Agency

2022

Top Digital Company

2022
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